Reverse SEO to Suppress Negative Public Relations Online

Reverse SEO has become one of the most effective strategies for minimizing the impact pf bad publicity within the search engines’ organic listings. It is an online reputation management (ORM) tool of SEO consultants who manage public relations online. Too often, companies become targets for negative press online. Angered customers start blogs to take businesses to task for grievances suffered, real or imagined. Dishonest competitors will often go to great lengths to distribute fraudulent reports online. Still others post untruthful reports about companies simply to cause mischief. The problem is that these blogs, pages, and reports can start ranking well in Google and Yahoo.

Reverse SEO can be used to suppress negative publicity that targets your company in the organic listings. By pushing bad press onto the second, third, and fourth pages of Google, those pages will be prevented from gaining traction or attention. In today’s article, we’ll explain the potentially devastating effects of negative press and how reverse SEO can help you manage your company’s public relations online. We’ll also describe what you can expect when you work with an experienced SEO consulting service.

Why Reverse SEO Tactics Are Used

The reason to use reverse SEO is based upon current societal trends. Many of your customers are likely to research your company on Google, Yahoo, or Bing before purchasing a product or service from you. When they find reviews, they tend to believe them. Unfortunately, there are few barriers that prevent people from posting negative reports online about your business.

For example, a disgruntled employee can start an anonymous blog vilifying your company. An unsatisfied customer can post a less-than-honest story about your business on Your competitors can do the same. The reputations of more than a few companies have been decimated in this way.

When prospective customers find these pages on the search engines, they give them unwarranted credibility. Reverse SEO minimizes the damage. Studies have shown that the vast majority of searchers never venture onto the second page of listings. Of those who do, a small fraction progress to the third page. By pushing negative publicity off the first page of Google’s listings, a reverse SEO strategy removes them from sight.

Reverse Search Engine Optimization Curbs Negative Publicity

Negative publicity, if left unchecked, gains momentum in the search engines. Highly-ranked pages attract links. As inbound links increase to these pages, they become harder to remove. This is why it is important to launch a reverse SEO campaign as soon as bad press emerges, if not beforehand. By suppressing negative pages quickly, you can prevent them from gaining traction. Cut off from a supply of links, they will eventually submerge into the depths of the search engines’ listings.

The Basic Strategy of Reverse SEO

In the same way that a search engine optimization project requires a refined approach, a reverse SEO campaign should also follow a rigid formula. The basic strategy relies upon a network of authoritative sites to control the first page of organic listings for your company’s name. That includes article and press release syndication, capturing keyword-rich sub-domains on authoritative blog sites, and carefully using social networking properties. There are also a number of formidable online tools that can be used to further support your reverse SEO efforts.

By leveraging the ranking ability of these authoritative sites for your company’s name, you can control the first page of organic listings. That pushes negative press downward beyond your customers’ field of view.

The Positive Effects of Reverse SEO Require Time

It’s worth emphasizing that a reverse SEO campaign takes time to gain momentum. Even though you will be leveraging authoritative sites that rank more quickly than other properties, controlling the first page of Google is not an overnight process. However, once these sites climb to the top positions, they are very difficult to remove. Their ranking ability does not guarantee immediate results, but results tend to be sustainable. That means future attempts to attack your company with negative publicity will be forced to climb a much higher wall to do so. In effect, your business will be insulated.

Working With a Reverse SEO Consulting Service

The full-service SEO agency with whom your company works will already have a honed strategy for deploying a reverse SEO campaign. They will maintain a list of authoritative sites that are groomed for your circumstances. They’ll research your website’s position in the search engines as well as the positions of any negative press that currently populates the organic listings. Rather than pursuing reverse SEO methods that are unethical and thus, have only short-term results, they will use principled tactics that prevent bad publicity from gaining traction in the future.

Reverse SEO is becoming a popular method for minimizing the damage from complaints and negative reports, whether they are valid or not. In fact, a growing number of companies are relying upon reverse SEO tactics as a preemptive strategy for managing their public relations online.

Reverse SEO Consultants are found at Rostin Reagor Smith, Inc. With national experience in online reputation management (ORM) and proven strategies for reverse SEO in public relations online, Rostin Reagor Smith is the resource for reverse SEO (reverse search engine optimization,) public relations online, search engine marketing, and ORM (online reputation management.)

About the author


Julie Ann Ross

Article by Julie Ann Ross. Rostin Ventures provides local SEO and Inbound Marketing services to cost effectively drive local clients to your site. We drive business to your site by building a profile and effectively optimizing your online content. That's what Rostin Ventures does for you. Find out more at


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  • […] Reverse SEO to Suppress Negative Public Relations Online July 20th, 2009 | Categories: Webmaster Articles | Tags: Bad Publicity, Consulting Service, Disgruntled Employee, Gaining Traction, Google, Google Yahoo, Great Lengths, Grievances, Honest Story, Mischief, Negative Publicity, Online Reputation Management, Prospective Customers, Public Relations, Reputations, Search Engines, Seo Consulting, Societal Trends, Targets, Unsatisfied Customer […]

  • Very Nice Article. I used to combat with the negative stories which used to rank well in search engine against the company listing. And, I successfully pushed the negative story from top 10 pages of the Google.

    DO’s – a) Create several blogs on different blog creating sites and link them to your company site and maintain all the blogs weekly or biweekly.
    b) Do social tagging and always tries to provide link to the positive listing which is coming right after the negative story.
    c) Create small sites with the static content which tends to rank quickly.
    d) Do click on the positive stories which are coming after the negative story.

    a) DO NOT click on the negative story as this gives the visitors and it helps in ranking well in search engine.
    b) DON’T mention about the negative story published against your company site in your newsletter, article, blogs.
    c) DO NOT try to be attacker instead be defender.

  • Let me share some of my thoughts with you too:
    1. Negative public relations and fighting with it is WAY more than just SEO.
    2. Killing the bad reviews by spmming the search engine may lead to situation that disgruntled customer(s) will go further. I mean – not recommended in long run.
    3. Pretending there is no problem when it clearly exists will not help either – at least when this long run is concerned.
    4. Sometimes this official confession itself may help you… kind of long story why is it so 🙂

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