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July 28, 2009

Article Marketing Tips: 7 Ways Articles Can Boost Your Business

There are dozens of ways that articles can help blast your business ahead of the pack, but I have chosen to list seven of my favorites. Take a look and see which one is most attractive to you!

1. Writing Articles is an Extremely Effective Way to Build Your List of Potential Customers and Clients.

When I first started my business, I was so worried about how to build the website and what web designer to hire…I had no clue about how I was going to get clients. In fact, I was under the impression that –if I built it– they would come. (LOL!)

Okay so that didn’t happen.

So the second time around, I spent a few more thousand dollars for a couple of “guru’s” to tell me what I needed to know, which was to concentrate on one thing this time – building my list. It is the first thing you need to consider when growing your business.

So the one strategy that was easiest and cheapest for me to start with was writing articles.

After I submitted my first article to a few select sites, my list began to grow steadily and still does to this day.

And remember that the very first article I ever published on the web, is still up there sending me lots of lovely and qualified prospects to my site everyday.

2. Writing Articles will position you as an expert and establish credibility in your field.

I recall this day like it was just yesterday!

I was sitting at the desk in my home office (in New Jersey:) and my kids were sitting on the floor, using a ton of my copier paper to create some sort of masterpiece!

I was checking my email and saw one from a woman from the BBC. At first I thought it was some sort of mailing list because I love British Television and thought I may have inadvertently signed up on some sort of mailing list. But it wasn’t.

It was a BBC producer looking to cast a “relationship expert” for a show that was in development, and they heard about me through a web search.

The show didn’t make it past the planning stages, but I was flattered none the less!

Another time — I got a call from an agent who said that the Oxygen Channel was interested in my expertise as a consultant.

Not long ago, I received a letter from a producer of the CBS Early Show, who found me through the search engines because she was doing some research for a “broken hearts” segment she was producing.

Offers like these are on top of the many speaking and interview requests that come my way — all based on people finding and connecting with me through my articles on the web.

3. Writing Articles will build qualified traffic back to your website. Haven’t you noticed yet that when you do a search on a particular subject on the internet that most of the results you find are content a.k.a. articles.

That’s because the search engines LOVE content.

They love to see a meaty article on the new adventures of Britney Spears, rather than just a page full of her photos and Google ads to Britney Spears music or memorabilia.

And to reward you for such a relevant article, search engines will often bless you with a great spot in search results for your article– and that’s how potential customers will find you and come to your site.

And when they come, they have already been primed to listen to your “marketing messag”, because they’ve already read something written by you that they liked. That is called a qualified prospect!

4. Writing articles is a great way to promote your services or products to potential customers.

This is where you can get really creative!

Use your articles to talk about all the different benefits a potential customer would receive if they bought from you or hired you for your services.

And remember that your articles are like little samplers of the expertise you have to offer.

It is an easy and non-salesy:) way to educate consumers on who you are and what you can do for them.

And once these articles are written, they will work like mini-publicists for you over and over.

It’s so simple — it’s a little scary right?

5. Writing articles is a simple and cost-effective way to market yourself effectively.

Let’s face it…it doesn’t get much sweeter than this.

Write the article. Submit or post the article.

And watch your traffic start growing.

There is zero cost to write and submit your articles on the web.

You really don’t need to purchase costly print ads or query an editor somewhere for months to submit an article.

You can do this as fast or as slow as you want and still see results.

6. Writing articles creates massive visibility for your business that is never ending.

Have you heard of the expression that “Content Is King” — well that is sooo true. People love to get their hands on free information. And search engines love to lead them there!

In fact, as you become a savvy marketer for your business — you will find that there is always some new “hot” marketing strategy available for you to try. Blogs. Podcasts. Video. And it’s perfectly fine to try one or all of them.

But remember — there is one strategy that is time-tested and proven to work and that is the method of writing and marketing articles on the web.

Any business that is making any type of decent money on the web has more than likely written articles about what they do. I can pretty much guarantee that:)

7. Articles can be used to generate multiple streams of income — fattening your bottom line.

When most people think about writing articles to promote or market their business, they often think about writing a few for an article directory and that’s it.

But your articles are powerful little things!

They can work much harder to generate many different streams of cash into your business.

So the idea here is to repurpose your content in various ways such as in yours or other people’s ezines, ebooks, teleseminars, ecourses, and much more!

So, regardless of all the different marketing strategies you may want want to try and implement for your business — this is the FIRST one that you should master.

Lisa Angelettie – Would you like to read more powerful article marketing strategies like this? Then I would like to invite you to get your complimentary copy of my Article Marketing Success Kit. Learn how to write, publish, promote and profit from your articles while easily positioning yourself as an authority in your niche!