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August 3, 2009

Use Long-Tail Keywords in Your Video Title

In May 2009, I wrote an article about the Seven Reasons Why Google Did Not Find Your Video. It was well accepted, but I have received requests for deeper explanations.

Several excellent questions have come up concerning this article. Make sure that you tag your video with keyword tags was the title of the first of the seven reasons in that posting.

Question: How do you properly tag your video for the best positioning by the search engines? Long-tail Tagging your video means attaching keywords that will describe your video. In addition, you want these keyword tags to be “long-tail”. Here is an actual long-tail title used by one of my readers: “Baton Rouge Subdivision Video Tour Monticello 70814”. Then, take some of these words in the title and put them in your keyword list.

Please, reader, take the time to do a search on Google for the words “Baton Rouge Subdivision Video Tour”. If you check the placement on Google, you will see that the author of this video owns the entire top ten positions on the search page.

If you go to the second page, you will see that the entire second search page is filled with the same author’s work. He also owns some of the third search page. This is what long-tail keywords will do for you.

More importantly, if he had titled his video “Real Estate in Baton Rouge”, he would have to compete with 6,180,000 positions, instead of 60,000 with the long-tail title.

He has very intelligently used a video submission service to distribute his video to many of the video sharing sites. That was very helpful in obtaining a great position in Google search.

Duplicate Content? By the way, many people wonder if you transmit your video to many video sharing sites, you might be penalized because of “duplicate content”. Duplicate content is not a problem if you do this.

Duplicate content refers to duplicate content ON YOUR SITE. If you use the same content on more than one page on YOUR site, Google will see that it is duplicated and Google will will not count the second copy.

Interestingly, with video, since Google cannot read the interior of your video, you can render it out of your editing software with a slightly different different title. Perhaps change one or more of the title slides, change the keywords along with the new title. You can get more mileage out of your videos by changing the title, keywords and size and retransmit them to the video sharing sites. They will be seen as new productions. Until such time as the search engines can read the inside of your video, this technique will work.

Write an article If you write an article and place the “new” video on your website by embedding it, make sure that you write a new article to go with the video. It needs to be different assuming your embedded your original video on your website and created accompanying text stating information about your video.

Here is an example of an embedded video with text describing what is in the video.

“How To Make A Transparent Video Using Adobe After Effects” As you will see, I wrote an article that describes the same concept that the video covers. However, as you know, a picture is worth 1000 words, so the article isn’t as effective as the video.

I wrote the article to accompany the video because I know two things for sure: One: Not everyone will take the time to watch a video. Two: At the present time, search engines cannot read the bits inside a video. Therefore, I had to give the search engines text to examine.

The bottom line is: You need to use long-tail keywords in your video’s title. Use the same long-tail keywords and put them in your keyword list. If you embed a video on your site that is hosted on one of the video sharing sites, make sure that you write about what is in the video so that the search engines know more about what is in the video.

Long-tail keywords in your title will give you unfair advantage when you look at how your video ranks with the search engines. Learn other tricks about using video to promote your website at