August 4, 2009
It’s sad, but true. Most internet entrepreneurs are struggling with poor response, and have no idea how to go about increasing the effectiveness of their marketing beyond increasing the size of their advertising budget. This foolishness never ends.
The truth is, most internet marketers don’t have a problem getting traffic. They have problems converting browsers into buyers, and more often than not, the problem lies with their web copy.
It’s brutal, but bad copy is bad copy, long and short.
It costs nothing to tweak your web copy, and yet you can get measurable, marked improvements in response!
Here are 4 little known ways which cost nothing to implement to, radically improve your internet profits.
Response Booster #1: Add DRAMA!
Fact #1: It’s hard to get anybody’s attention
Fact #2: It’s hard to keep their attention
“Bill was shocked. He had never seen so much blood in his life… it was almost nauseating. It wasn’t his fault. He buried his face in his hands and wept… she was such a lovely child….”
I bet you really want to know what happened next, don’t you?
Well, I don’t know what happened next either cause I just made that up. But I think this proves how powerful a device drama can be.
The key is to keep your reader hooked!
If your reader doesn’t read your copy, your copy has no chance of selling anything!
Here’s one of my favorite quotes from the famous mystery writer Dashiell Hammet, who gave other budding writers this advice:
“When in doubt, have someone come crashing through the door with a gun.”
Response Booster #2: Give Them The Facts
Do you know what’s the #1 trend online?
There are way too many scandals in the political, economic, educational, religious and financial arena.
People just don’t know who to trust anymore, do you?
On the web, almost every mother’s son is THE GURU.
Who do you trust?
Does your sales letter answer the questions: Who are you, why should I pay attention to you and why should I buy from you?
You have to back up what you say with the cold, hard unadulterated FACTS.
Response Booster #3: Empathize
Here’s a direct quote from Robert Collier from his legendary out of print book, “The Robert Collier Letter book”:
“The reader of this letter wants certain things. The desire for them, is consciously or unconsciously, the dominant idea in his mind all the time. You want him to do a certain definite thing for you. How can you tie this up to the thing he wants, in such a way that the doing of it will bring him a step nearer to his goal?”
You must get out of your own ego and get into theirs!
When you truly know your prospect inside out, you’ll be able to display empathy in your sales copy, and be able to push their emotional buttons, and hit them in the “sweet spot” to make them say, “I really want to buy this.”
Response Booster #4: Dress Up
It’s really important that you know why your website looks the way it does.
While many will argue that it’s not always true… people DO judge a book by its cover, and for that matter, your website from how it looks.
You can radically increase the chance of your prospect doing business with you, by conveying credibility through your font and color section. It’s easy to tell an amateurish website from a professional.
If you don’t convey credibility, you’ll lose the sale as people are wary about credit card fraud, and there’s no way they will gamble with fate and give their credit card number to a website that looks like crap.
Ask yourself, “Do the graphics enhance readership and credibility, or are they there simply for the sake for being there?
This is the vest best “litmus test” for using graphics in your web copy.
There’s one more thing that stands between your web copy and the results you should be getting from it.
Go for it!
Dan “The Man” Lok
A former college dropout, Dan The Man Lok transformed himself from a grocery bagger in a local supermarket to an internet multi-millionaire. Dan came to North America with little knowledge of the English language and few contacts. Dan just created a 4-part video explaining exactly how he makes millions online, watch them here >> http://www.websiteconversionexpert.com/