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August 17, 2009

5 Ways To Convey Expertise In Your Articles

Your articles offer you the unique opportunity to gain expert status in your reader’s eyes.

What are the perks of being regarded as an expert?

Imagine a potential customer typing your name into Google and being greeted with a lengthy list of your articles, all on your specialized topic, and written in a way that makes the reader think, “Wow–he really knows what he’s talking about!”

When a reader sees that type of display of your authority, it builds his confidence in your abilities, your products, your website, and your services.

Yes, there is more to article marketing than just building links!

Here are five ways you can convey expertise in your articles:

1. Actively work toward increasing your knowledge, and aim to be an expert in your field.

You may not think of yourself as an expert, but if you own a business and/or website on a certain topic, you need to either be an expert or be actively working to increase your knowledge so that you reach expert status.

It may take you a while to achieve a really in depth knowledge, but in the meantime portray what you do know with confidence.

2. Develop a teaching mentality.

Write in a way that beginners can understand. Teach specific lessons. ‘How To’ articles are always a good idea. Watch your vocabulary–don’t use niche jargon that the average reader would not understand.

3. Submit articles consistently.

The sheer volume of quality articles that you submit over an extended period of time speaks to your expertise in your field.

Imagine that there are two professionals in a field. One of them has only submitted a handful of articles while the other has hundreds of helpful teaching articles on all aspects of a specific topic–which one would you regard as an expert?

The one with the largest collection of quality content on his or her topic would be seen as being more of an authority.

Maybe you are knowledgeable, but you are not the absolute top dog in your niche (yet)–you can make up for that by consistently writing and submitting articles.

4. Your writing (and your knowledge) will improve with the more articles you write.

Writing articles is a great way to stimulate learning for yourself and your readers. No matter how confident you are of your knowledge, five years from now if you look back at the articles you’re writing today you’re bound to think, “Wow–I’ve really grown!”

Look at ‘expert status’ as a work in progress. It takes time and effort. Be patient with yourself.

5. Expertise is relative.

If you’re just starting out, write on what you understand. You can be an expert at teaching introductory concepts. Do not pretend to know more than you do, but fully explore what you do know in your articles.

As a newcomer to your field, you actually have some advantages. You can easily tap into the best way to explain a beginner concept because you remember what confused you when you were starting out.

Remember, the next time you sit down to write an article–you are an expert!

Present your ideas clearly and carefully. Work to expand your knowledge on a consistent basis. Write consistently and accumulate a library of articles that speak to your authority in your field.

Another way to convey expertise is for your articles to appear on many websites. Submit each article to multiple publishers, and your articles will receive more exposure. Steve Shaw created the web’s first ever 100% automated article distribution service,, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=>