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August 20, 2009

My Favorite SEO Tip This Year

Did you know that submitting an inexpensive iPhone app will get your website or blog top quality one way links from Apple and over 100 other websites?

Did you know that by making an iPhone app to give away that promotes your company can reach hundreds to thousands of high value potential customers month after month.

Build one iPhone app and submit it to iTunes and you can develop some powerful one way links to your website along with exposing your company to thousands of new people. It is not hard to do and it can cost less than $500.

How do you build your own iPhone app?

You’ve probably heard how expensive they are to make. There is one type of app that is more about the content than the code. Of the Day Apps. You can create a tip of the day, quote of the day or even coupon of the day relatively easily and have it made in to an iPhone app for under $500. There are a million ideas for what you could offer.

The materials needed are the text and some images. In fact, you can use minimal graphics by using the same background image for all text. Making an of the day app is not too difficult and just about anyone can do it. If you need graphic help, you might consider using and making your app graphics a contest. Once you find an artist you like, you may be able to develop a long term relationship.

Choose an idea that supports your business and make it fun and valuable.

Make it worthwhile and brand it well. The app needs to have value for customers and most of your customers will not appreciate “over branding”. You need to get your message across but your app’s first priority should be its value to the customer.

However, there are some nice branding opportunities that are not too obtrusive. First, when the app loads, there is a splash page that shows for a few seconds. It should have the app title and some info about the app but it can also serve as a quick branding message with a company logo. The main homepage is the tip of the day screen. This changes every day, of course. The screen here is usually an image with text on the top of it but it can also be a pure html page. This is where you give your customer what they want “subtly” branded. Then there is the About Us page. This is all yours to say and show what you want. So, it’s not very hard to make an app of value that can be a great branding tool as well.

Make Your iPhone App Inexpensively.

You have three options for creating an Of The day App. The first one is to buy a script and install it on your server. A good place to find a script is Hot Scripts. You’ll have to configure the script for mobile use but you can find a script for no cost and save some money.

The second approach is to use an Of the Day App service like Here you can build a web app using an admin backend without any knowledge of html, css or php. For under $500, your web app can be made in to a native iPhone app and submitted to iTunes.

The third option is to hire an iPhone Application Developer. You can have your app made exactly the way you want it and you can have the coding and the graphic work done by professionals. This is, of course, a more expensive option starting in the two to three thousand dollar range.

Do the Apple Two Step.

Once you have your app ready to go, there are two things you can do to promote it.

Step One – Submit your web app to Apples Web App directory.

You can sign up for an account and submit your site quite easily. The only thing you’ll need extra is an icon for your site. This icon is for people saving your site to their desktop or phone screen.

Step Two – Make a Native iPhone app and submit it to iTunes App Store.

This is the big Kahuna. It will cost money but it will also get you incredible exposure. Not only will people see and download your app by the hundreds, thousands, or even hundreds of thousands of times, you will also get a lot of one way links back to your main website. Check it out at iTunes. There is a link to every developer’s main site with their app. On top of that, as soon as you get accepted to iTunes, your app will begin to appear in the hundred or so app directories out there and almost all of them include the same type of homepage link.


Once you get your first app in the app store, you will probably be hooked. The traffic you will see coming to your site, the quality links and the panache of being an iPhone Application Developer are nearly intoxicating. You don’t usually have this much fun building links and driving traffic.

Finally, how many sites compete with you in Google? Where there may be over a million pages showing up for almost any competitive search these days, in iTunes, popular searches many times result in under a hundred results. Now is the time to act. The iTunes App Store is just over a year old and the opportunity is there if you take it. How long will it be a lucrative option? Who knows? But, right now, the opportunity is waiting for you.


Bill Broadbent has been marketing online since 1998 and has sold millions of dollars in consumer goods since then. He has been mentioned and interviewed in many media outlets and publications from the NY Times, National Geographic, and USA Today to NBC, ABC, CBS, Fox News and even The Daily Show with Jon Stewart. Lately, his interest has turned to the mobile revolution and he is developing mobile applications at