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September 21, 2009

95% Click Fraud? Sweep it Under the Rug!

Reported click fraud percentages have varied wildly over the years, depending on the source and the bias, but few have ever claimed that click fraud topped 30%. Now, a July/09 study published by ad optimization company Mpire and compiled/analyzed by Radar Research reveals that more than 50% of ad impressions and 95% of clicks in online ad buys are fraudulent.

In any other industry, news like this would spark a panic or at least a few sleepless nights. Unfortunately, this report is unlikely to be anything more than a minor news blip, ignored by both advertisers and ad publishers. Makes you wonder.

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