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November 4, 2009

Google Sitelinks Now in AdWords Ads

Google has introduced a new feature in AdWords this week: Ad Sitelinks.

Sitelinks have long been available in Google’s search results pages and now they have been extended to AdWords text ads for selected advertisers whose ads meet a certain high quality threshold (whatever that means).

Ad Sitelinks extend the interactivity of existing AdWords ads by providing links to additional content on your site rather than sending all users to the same landing page.

For lucky advertisers that can access Ad Sitelinks, their ads on the Google Search Network will display up to 4 additional destination URLs on their text ads for users to choose from (see below).

Have you used Ad Sitelinks yet? Please let us know what you think via the comments below.