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November 23, 2009

Be #1 on MSN Bing by Christmas. Really!

MSN’s new counterpart Bing is rewriting search engine history. Touted by Microsoft as the first ever “decision engine” it’s picking up steam like Yahoo in its heyday and is in place to give Google a serious run for its money.

Speaking of “serious”; it’s important to mention that MSN and now Bing are the search engine of choice for most credit card carrying adults. In fact, MSN Bing is the default search engine on every new Windows PC sold. That’s Big! A lot of people go to Google for playing around but stick to Bing when they mean business. And that’s great for you!

I recently obtained ten (out of 10!) top five placements on MSN Bing using a simple formula I can share right now. It took me only a few hours to do all the work, including the domain purchase and setting up hosting. Here is that magic formula:

  • Focus on just one keyword for the site. Make it your most important.
  • Use the exact keyword phrase as your domain name and be sure it ends in .com, .net, or .org. It is fine to use dashes between each or any combination of words in the domain name. They are treated as spaces by the search engine and are typically much easier to get than domains without dashes.
  • Pay for two or more years when you register the domain. They appear to be using Google’s trick of checking registration dates and giving preference to those registered for more than one year.
  • Post just one or two pages. If you need more than a home page, add a contact page or something else light on text. Note: You can use your site as a landing page and create links to all of your main site’s pages.
  • Keep your home page text between 250 and 400 words. If you need to say more, add images that contain the text you want displayed.
  • Put your keywords in the headings but do not use “head tags” or “strong tags.” Just make the text big and bold using the “bold tag.”
  • Use your keyword phrase up to two times per one hundred words of text, but do not go over five full mentions for the entire page of text (plus up to two more for headings.)
  • Mention your full keyword phrase once toward the beginning of the first paragraph and again within the first one third of the page text. Then use it once near the end of the page text. The other mentions can go anywhere in between.
  • If you decide to go the software route to get faster results (still using these tips), stick with one that works well for MSN Bing. Many do not. Note: I developed the method above by using the tool I found at

Results: Here’s one example… I took one local client’s main keyword phrase of “richmond auto repair”, separated each word with a dash and registered the dotcom version. Within two weeks it became number one on MSN Bing for that keyword phrase and has stayed there as a gateway to the main site. It’s been four months now and I’ve done this for dozens of keywords, with my last experiment yielding 10 for 10 using just the tips listed here.

You can do it too.

Mike Small is the SEO Specialist for Marketing Considerations, LLC. Based in Richmond Virginia, Marketing Considerations helps clients from all over the US, Japan, Germany and the UK with their search engine optimization needs.