February 3, 2010
The newest player on the social networking scene is Twitter. Marketing in this venue still relatively new, and for the owners of small businesses especially, this type of advertising is not only cost effective but just plain effective. The great thing about marketing on any social networking site is that you do not have to know much about computers or marketing, and you can still run a really good marketing campaign.
Twitter is a microblogging site. You can send tiny messages of 140 characters or less to whomever you wish. The newest flavor in social networking sites, Twitter can be used to build personal networks or business networks.
Different Ways to Use Twitter Marketing
While there are many different ways to incorporate Twitter into your marketing campaign, some of the more common uses are strictly to share information. Since you can share tiny blurbs of information with a huge number of people at the click of a button, Twitter is great for keeping your Twitter followers updated. It can be used to share public service announcements, news updates, business news and friend and family updates. It is built for disseminating information almost constantly.
Because Twitter is designed to constantly feed current updates to your followers, it is a natural for marketing a business. The proper way to share business information over Twitter is to tweet a link for a website containing the complete information. For business owners sharing their information over Twitter lets your prospects and customers discover you. Twitter does have very strict etiquette when it comes to advertising, and by offending the protocol, you can quickly alienate followers and potentially damage your brand.
Twitter is a great tool for promoting your company’s events. Twitter is designed to share timely news, so promoting today’s lunch special would be appropriate, but tweeting about month old news is not appropriate. Keep your tweets conversational and very personal in tone. Any advertising should be in a ‘by the way’ fashion, not ‘in your face’ advertising.
Twitter Marketing can have Lots of Personality
The more personality that your brand has, the easier it will be to tweet about. A unique voice will make your tweets entertaining. You can always wrap your tweets around a kernel of important information, and then deliver them in an entertaining and conversational manner. Your followers will look forward to hearing from you, and you will be able to get your message out constantly which is a great way to market your small business.
Another place where Twitter is incredibly valuable is with your customer contact. Twitter is designed to be conversational, and it is a great way to keep a dialogue going with your customers and prospects. It’s also useful for catching service problems and getting feed back from ustomers. This is particularly helpful to make sure that you are building a good reputation for your company. Twitter allows you to correct problems and retain customers.
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