Site   Web

March 1, 2010

Strategies for Effective Twitter Marketing

Effective Twitter marketing strategies are NOT one size fits all. It’s important to consider your goals when planning your own Twitter marketing strategies.

Effective Twitter marketing strategies for a mommy blogger:

Imagine you are a mommy blogger and your Twitter participation goal is to increase readers for your mommy blog. Some of the steps you would most likely take are:

  • Use Twitter and third-party search functions to search for people tweeting about subjects you write about, such as childcare, home schooling, behavioral issues. You would then follow these people.
  • Include links to your blog posts in your Twitter updates.
  • Tweet links from other publications for articles on these topics.
  • Ask questions on Twitter as to what are the most pressing questions of parents raising young children today. (Then try to answer these questions in your blog posts.)

Effective Twitter marketing strategies for a book author:

Of course many of the strategies are similar to what a mommy blogger would do on Twitter. Except in this case you want people to buy your book – not just read what you’re written and made available for free. So in addition to following people who might be interested in your topic and sharing information connected to your topic, you might:

  • Tweet a link every so often to a chapter of your book.
  • Offer a discount on the book price to people on Twitter.
  • Do a joint project with another author in which a certain number of people get your book free when buying the other author’s book and vice versa – a certain number of people who buy your book get the other author’s book for free.

Effective Twitter marketing strategies for a business:

In your case we can assume that your goal is more than a one-time purchase. You want to create relationships with people who will hopefully be your customers/clientele over a long period of time.

For you, effective Twitter marketing strategies include many of the above steps plus a clear-cut demonstration of your knowledge base. This knowledge base can be demonstrated by:

  • Responding to questions asked on Twitter in your area of expertise. You don’t have to give away the entire store, but you do need to try to answer the question and/or provide a link to where the answer can be found.
  • Tweeting links to information provided by people in the same field as you are. This indicates a willingness to share while demonstrating that you are comfortable providing information from others in your same field.
  • Offering special discounts to people on Twitter.

In conclusion, you cannot follow these strategies only for a couple of weeks and then give up because the strategies haven’t produced massive results. You have to sincerely commit to consistently implementing your strategies long-term if you hope to have effective Twitter marketing strategies.

Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her FREE report on “How to Become a Twitter Marketing Expert” – grab your report now from