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July 6, 2010

How To Get A Web Video Campaign and Have Someone Else Pay For It

Need a Web Video campaign but can’t afford to pay for it? We get approached all the time by small businesses that would love to have a Web Video campaign but their budget is just not enough. Well if that’s a problem, Lady Gaga has the answer.

In a recent article “Product Placement Grows in Music Videos” by Joseph Plambeck in The New York Times (, Plambeck describes how record labels use product placement to defray costs and create new revenue streams. Check out the Lady Gaga video at and see how many product placements you can spot.

Additionally, one of the first things you’ll notice is that it resembles a movie which takes the production beyond a mere performance video and places it in the category of branded entertainment (see “Web Advertising’s Future Format: Branded Entertainment” Even in times of tight budgets, there are always ways to get what you need. It just takes thinking out side the box.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit,, and Contact at or telephone (905) 764-1246.