July 7, 2010
What is an autoresponder? As the name suggests it is an automatic response email which is a very important internet tool.
You may have heard many people recommend them to you, but why use an autoresponder? To be honest the question really should be why? But rather how can you not use an autoresponder? In fact it is difficult to see in this day and age how you could build an active list without one.
Basically an autoresponder is a system for sending out emails on a regular pre-determined basis to people who have opted in to receiving your information. Sure you could type out an individual email every time someone contacted you but, hey, would you have the time or more importantly the inclination to do that?
By writing an email once you are able to send it automatically to numerous enquirers quickly and efficiently.
The disadvantage, of course, is that it is a general information email rather than a personal one. However in most cases this does not matter as most people require the same type of information initially.
You should of course word the email to sound as friendly and personal as possible. Your potential customer will hopefully contact you if they have further questions and you can then send them the requested answer via a personal email, phone or whatever.
So what should you put in your autoresponder email? Obviously pertinent information regarding the offer you are making and why they should buy from YOU but more importantly a “call to action”. You are building a business after all and you need to build up trust and a good relationship but you also need your potential customer to take ACTION.
Always remember that people buy from others whom they trust. Other things to put in your emails should be:
- A thank you for requesting information
- A brief explanation about using the internet for sales
- How you can help them
- How to contact you
- Testimonials Etc.
The art is to spread out your information over several emails stressing different advantages in each one.
So how many emails should you send? It is a rough “rule of thumb” that, in general, people do not buy until approached around seven times. There is of course no limit to the number of emails you can send assuming that your reader does not request to be removed from your mailing list. This is an important point. If they do request removal then ensure that you carry this out immediately. There is automatic software available to take care of this situation.
The frequency of your autoresponder campaign is another important consideration. Personally I do not like receiving emails too often. To me this is counterproductive in as much as you can “over egg the custard” and put people off. However I know that other internet marketers disagree with me on this point and some even inundate their potential clients. So the choice is yours. Why not experiment with different timing of submissions?
My recommendation would be to send your emails at 2/3 day intervals initially. Long term you could also send reminders after 3/6 months and maybe again after a year. Often people’s circumstances change and whilst your offer may not be appreciated initially after a while it may become more of interest to them especially if their financial situation changes.
Bear in mind also that if you have several products you can automatically make different offers through your autoresponders. If they are not interested in product A then you can offer product B in the same niche. This might be just what they are looking for. Also you can use a few of the autoresponder emails to give free pertinent information to your contacts thus building up trust. Not every email needs to be promoting your offer(s) of course.
So where do you get your vital autoresponder? There are a number of companies offering their services on the internet so the choice is yours.
I like more Internet Marketers have found my preferred autoresponder through a matter of trial and error. The Most important thing is to find the autoresponder that works for you. So do a search and with due diligence, you’ll soon find yours.
To YOUR success
John Beaumont Internet Marketer
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