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July 23, 2010

Branded Video Entertainment – The Gum Wars Heat Up

It looks like branded video entertainment is the marketing battlefield for companies looking to engage their audiences. The recent success of Orbit Gum’s branded video entertainment campaign promoting their brand of chewing gum seems to have sparked some interest from other brands. It didn’t take long for the people at Dentyne to come up with a clever branded video of their own. This one combines a couple of geeks with a rap musical score in a very effective branded video campaign.

Check out the video for yourself at!.

We told you branded video entertainment was the perfect Web marketing vehicle. It’s here and it’s clear that it is what Web viewers want and what they will accept as a new form of Web advertising.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit,, and Contact at or telephone (905) 764-1246.