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July 30, 2010

Blogging – Understanding The BIG Picture!

So, is your blog generating any traffic yet?

Probably not… at least not yet!

Your primary objective should be to generate leads on a daily basis and to convert those leads into customers and distributors. So, I’m going to share with you what you need to do to achieve this.

1) Create Valuable Content

If you don’t create content, people will not find you and you will not be able to build a successful business online.

Many people ask me this question, “How often should I write on my blog”? And my answer is, 2-3 times a week or daily if you can. Having a consistent schedule is the key here. When you write “killer” posts, your readers will keep coming back to your blog for more! Write about boring stuff, then you’ll lose your audience!

Your goal should be to write the best content so that your blog can stand out among the rest and have more readers. You also want people to share your posts with their friends and followers because they are great.

You can also outsource your blog content inexpensively to fill the gaps, if you are busy with the other things. A word of caution: you should always check the content before publishing, because your blog is about YOU and the content represents YOU!

2) Generate Social Traffic

You need to integrate your blog with the social media sites so that you can drive massive, free traffic to your blog and ultimately into your business.

a) Twitter

* Make your blog your primary website link on Twitter. Top tip: Use a link to a capture page on your blog. * Use a greet box plug-in to greet and welcome visitors from Twitter. It makes it more personal. * Use tools to automatically tweet about your new blog posts when they get published. * Use a comment system to get more viral traffic as the commentors’ followers get exposed to your content – very powerful!

b) Facebook

* Link to your blog from your Facebook profile. Top tip: Use your blog as the only link on your profile. * Use a greetbox plug-in to greet and welcome visitors from Facebook. It adds a personal touch. * Use tools to update your status each time you publish new content. * Import your blog RSS feed into Facebook as “Notes”. Top tip: Use “excerpts” in order to send your readers to your original posts. If you don’t do that, people will read the full content on Facebook and leave comments there. Remember that your goal is to drive traffic to your blog! * If you have a Facebook group, send your members a message about your new posts, in order to get more visitors and readers. * Use a comment system to get more viral traffic as the commentors’ friends get exposed to your content.

c) YouTube

* Link to your blog from your YouTube profile. * Create short videos to promote your new posts. Send your viewers to the relevant blog link for full content, from the video description.

3) Generate Search Traffic

You also need to take advantage of the traffic from the search engines such as Google. The most important piece of the puzzle when it comes to search results is keywords.

It’s important that you do a keyword research before writing your posts so that people can find your content as well as ranking high in the search engines.

Once you have decided on your keywords, there are factors contributing to where your blog could show up in the search engines.

a) On-Site Factors refer to things that you do on your blog that can affect your search engine rankings:

* Domain name – having the keywords that you want to rank for in your domain name is very powerful. Also, the age of the domain has some impact on Google, believe it or not – old domain will rank better than the new one. * Title and meta description – having your keywords in the blog title and meta description helps with your blog ranking. * Keyword density – pay attention to how often your keywords are used in your posts. Don’t overuse them! * Blog structure – having your content organized and linked together internally helps your blog to get ranked on each of the categories or sections. * Outbound links – every link from your page to another site, causes it to lose a little rank. Don’t use a lot of outbound links.

b) Off-Site Factors refer to things that do not happen on your site but make a big difference:

* Inbound links are a very important part of your blog linking strategy in order to attract more traffic to your blog. Quality and quantity of these links are important. * Anchor text – use the relevant keyword that you want to rank for instead of words such as “click here”.

4) Share Your Offer

The above process is intended to get people to opt-in your list. So, it’s very important that you pay attention to your opt-in box. It will allow you to capture your readers’ information so that you can follow up with them and share what you have to offer with them. Then that will mean more money in your pocket!

If you ever wanted to have a good blog in place for your business, the time is now. Implement these strategies and take your blog and business to the next level!

Thousands of network marketers are still struggling to make a real income in their businesses. They use old marketing methods and spend themselves out of business every single day… Are YOU one of them? Mavis Nong, Internet Marketer and Coach, invites you to discover free, cutting-edge marketing training at Attraction Marketing Online blog.