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August 17, 2010

Statistical Evidence Supports Online Video As The Web’s Preferred Marketing Communication Tool

Those of us in the video production and marketing communication business have known for some time that the Web is positioned as the perfect platform for video marketing communication. Many companies, especially e-retailers have been slow to act instead focusing their budgets on e-commerce, social networking, and search engine optimizing. But times have changed and the Web audience has adopted video as their preferred method of receiving Web-based information. Those that find the decision to invest in Web video difficult and need a statistical push, read Paul Verna’s article “Companies Throw Their Weight Behind Online Video” published in ‘eMarketer, Digital Intellience’ at Verna supplies enough statistical evidence and market intelligence to get the most reluctant marketing executive scurrying to develop a Web video marketing strategy and implementation program.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit,, and Contact at or telephone (905) 764-1246.