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August 18, 2010

Niche Marketing Strategies

Niche marketing is essential for any good internet marketing campaign. Niche marketing is easy enough almost anyone can drill down to the micro niches where money can be made, but some people aren’t doing necessary niche research before hand. The key components to finding these money making micro-niches is proper research and careful selection. So how do you select a niche? Here’s 3 simple niche marketing strategies.

1. Follow Your Strength

Remember in school when you had to do a presentation and the teacher was assigning topics and you got stuck with one you weren’t exactly happy to do research on?

Don’t relive those feeling with picking your niche. Select something you are passionate about or at least would enjoy doing research on. It’s important to select a niche you have a natural strength in because following a strength will give you leverage and make your work seem less like work.

Selecting a niche you have no interest in will reflect to your customers or clients. Lack luster enthusiasm or information about a niche will equal lack luster sales.

Though, when you have a strength in a particular field it shows through not only in your writing and the amount of value but it helps give you an edge over your competition because you know where to find your target audience and exactly what their looking for when it comes time to market to them.

2. Look to Mainstream Media

Turn on the TV, open a magazine, and watch talk shows. You can get a ton of ideas of profitable, hot niches just by flipping through a magazine while standing in the check out line at the supermarket or studying television commercials during your favorite show. You can even log onto Google Trends to see what the latest trends are online.

There are many clues beyond the internet which will indicate good niches. Many of the advertisers you see in magazines and TV also operate affiliate programs so be sure to check out advertisers you’re interested in.

3. Do Your Keyword Research

Keyword research is essential when selecting a niche marketing or any other type of marketing. Do not skip researching potential keywords to target. Research a possible niche with a keyword tool and investigate if your niche will be profitable.

Does it get a fair number of searches per month? Are there more searches than there are competing websites? Also, see if there are advertisements running along the side of the search results of your main keyword, that’s another indicator the advertisers may very well be making money in that niche.

Look for indicators in a potential niche will be profitable. Keyword research can be fascinating, but be sure not to get too involved with research or you might not get anything done.

Niche research can be fun and it should be like anything else you do online. Not only is it fun and relatively easy, but finding the right niche can also create a nice part-time or full-time income. Just remember follow your strength, look for hints of profitable niches from the real world and always do your keyword research with proper keyword research tools. With those three niche marketing strategies in mind you’ll be your way to becoming a niche marketing wizard.

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