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September 1, 2010

Is Google’s New Email Filtering For You?

So Google wants to decide for you what emails are important and what emails aren’t. See MediaPost’s ‘Around the Net’ at

From what I’ve read one of the key filtering factors will be addresses or people it recognizes. It seems the Web has spawned this notion that the only people you should communicate with are people and businesses you already know. Linkedin and many other social networking sites follow the same principle only allowing you to connect to people you already know; or to those that you can get introduced to by existing contacts.

Sure spam is a problem, we all know that, but an obsession with spam that is not destructive can be easily dealt with by hitting the delete button or by using spam filters properly. Yes we all get lots of emails that we have to go through every day, but the idea that you should only deal with the people you deal with seems to me counterproductive and frankly, downright foolish.

We are all in business and we all want to grow and expand our businesses by not only selling our current customers more, but by selling new customers. Can a business survive in the long-term without new customers? Of course it can’t.

Anyone who has studied psychology, and when you get right down to it, sales and marketing are all about psychology, knows that ignorance, as in lack of knowledge, leads to poor decisions.
Everyone makes mistakes, the difference between successful business executives and failures, is the ability to learn from mistakes; the problem according to the Dunning-Kruger effect is not knowing what you don’t know creates an ‘illusory superiority’ – in short keeping yourself ignorant makes you feel that you know more than you actually do, and that’s what leads to poor decision-making.

I for one don’t want Google or Linkedin or anybody else for that matter pre-filtering what I should see, hear, read, listen to, or whom I should communicate with. We owe it to our selves and our businesses to think for ourselves, listen to as much as we can, and use our brains to decide if the information is valid or not.

Clients pay us to create Web videos that generate leads, emails, and phone calls that help build working relationships, sales, and long-term customer loyalty. If you don’t answer your phone or read your emails you may have just missed closing your next big client, and that’s not good business.

Thanks Google, but I’ll pass.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit,, and Contact at or telephone (905) 764-1246.