Site   Web

September 15, 2010

Maximize Your Sales Online With These Ten Tips

These ten steps will help you to make more sales online. Use some or all of them, depending on the type of Web business you operate.

1. Increase your page rank in Google (SEO) Search Engine Optimization

To do this, it is important to know how to write clear, concise articles and page content that will draw fresh visitors. Write interesting, informative articles, and post them in the article submission sites. Include in the article a link back to your site. Hyperlinks are best, for when they click these, they will create incoming links. This will create back links. They will serve to help increase your sites visibility to search engines, and help improve your sites overall optimization.

2. Link Exchange

Find sites, which are related to your product/service, and get them to exchange links with you. (Sites that are getting good traffic are best.) When people click your direct link, it will help to build even more incoming links to your site. The more incoming links you have, the better your site will rank in the search engine results.

3. Search Engine Submission

We have all seen the ads (submit you site’s URL to 80,000 search engines here). While it is wise to submit your sites URL to the major search engines, some of the smaller engines are quite obscure. Get your URL listed in all of the most popular search engines. Do a search on “search engines,” and find the ones which will best serve your interests.

4. Optimize you Keywords

Use tools like Google analytics, and find keywords that are used most often in search queries. It is important to have the right number of keywords in your site. Avoid “keyword stuffing,” for to do this proves to be harmful to you sites page rank. It can even cause penalty, or “blacklisting. Some sites have even lost their domain over such issue.

5. Avoid duplicate content

While there may be many other sites having content relevant to your sites objectives, it is not wise to copy and paste this information. Search engines will find such, and flag them as spam. There are many software applications that search and find such pages. Many try changing the words around, or adding words here and there, but this still, will not result in having new or fresh content. Google and other search engines will find and flag such. To avoid these pitfalls, use only fresh new content for your Website.

6. Affiliate Marketing

Affiliate marketing has become a boom to many who understand how to create pages that get good rank in search results. You promote other peoples products through your web site and earn up to 60 to 75% commission per sale. Click-bank and Amazon, earn hundreds of millions of dollars per year, in e-book sales alone. You can get your share of this pie by creating great page content, then promoting their latest best seller. Many affiliates create multiple pages, optimize them, and then sell the hottest products selling on-line.

7. Adsense Earnings

When you have a page that gets a good rank in the search engines, you can earn cash per clicks by having Adsense ads of various types placed on a page, which is relevant to the ads. You get paid every time someone clicks through the ad. This is where having lots of targeted, high-quality traffic comes in. The more traffic, the more clicks, the more money.

8. Pay-per-click

I would not advise one who is just beginning to start with a huge budget with pay-per-click. This is where you use Google Adwords to send traffic directly to your site. Because you are paying a good price for every click, it is important to send them to a sales page that is converting well. To use Google pay-per-click advertising, you in effect pay them so much per click (70 cents to $10 per click) depending on the market value of the word, and they give you a sponsored link that shows up when someone chooses keywords you have bought.

This listing displays in Google search, on the right side (or on top) of the generic search results. Since you only earn when someone buys the product/service – it is vital to know exactly what you are doing, in this, or you could lose your shirt.

9. Adsense Marketing ‘with Affiliate Marketing’

One can really earn while they sleep, once they figure out how to incorporate Adsense along with affiliate marketing. This is having a huge site, getting tons of clicks. This type of high profile Web site earns money two different ways. The Adsense placement ads earn cash every time someone clicks them (whether a sale is made or not) and the affiliate links within the site, make money every time someone clicks through the ads and makes a purchase. Having a Web site like this takes research and testing on a regular basis, but it has the potential to earn big bucks for the owner.

10. Super Affiliates

Super Affiliates have an established Web presence, when you click keywords they have bought, their name comes up in Google search results listing as page one – number one results. It takes some money as well as time, to reach this status. Several examples of Super Affiliates are names which are easily recognized such as: Amazon, Click bank, or Google. They have incorporated so many keyword phrases into their paid searches, they have top placement in all of the search engines. To get near the top, where they are, takes total optimization, and hundreds of thousands of back and incoming links.

Be sure that the content on your Website is class “A” Web copy. Have rich, clear, concise information, which your visitors will be glad they found. Have every page optimized for targeted keywords, and get sales copy that will pay you!

Stephen E. Monday is a Professional Web Copywriter, Creative Writer, and Web Content Manager. Get your FREE Sales Page evaluation. Go to my Copy writing Web site: