September 29, 2010
Ever wondered how internet marketing worked? How does anybody who is into internet marketing inform his potential customers that he exists? And how do customers who are looking for something specific, know where to look for it?
Given the sheer profusion of pages on the internet, this can be a herculean task for both the buyer as well as the seller.
Internet marketing is all about catching the ‘eye of the spider’. ‘Spiders’ are ingenious little devices that search all the pages of the World Wide Web looking for those pages that are most relevant to the search term that the internet user has entered. Not only do spiders find the appropriate pages, but they also rank these pages in order of relevance, making it easier for the user to find what he is looking for. Goes without saying, anybody looking for something would first click on the page that is right on top of the list. If he finds what he is looking for, that’s it- he looks no further. It is only if he does not find what he wants that he will then go down the list of pages that the spiders have ranked in decreasing order of relevance. The key then, is to make sure your website is ranked right up there above all others that have the same keyword.
Here are a few tips on how you can use article marketing to catch the eye of that all-important spider and get your website ranked right up there, where it can be seen by millions of users.
Make sure your article content is original
Spiders never forget! They memorize every article they have ever crawled over. If they come across a similar article during subsequent searches they immediately pick it out as a plagiarized copy. Instead of the brownie points you would expect to win for featuring valuable content on your web site, your web site would get penalized for featuring copied content. It is critical to make sure that your article content is always original.
Post your original articles on your own website first
By posting your original content on your own website before distributing it to other sites, you stake a claim to your article, and prevent those spiders from penalizing it for duplication. Also, when the spider picks up your article during a search, if the article is posted on your website, it will lead the reader straight to your site circumventing the round-about route.
Embed those keywords and keyword phrases
Using appropriate keywords and keyword phrases throughout your article while maintaining optimum keyword density, is critical. Proper keywords used correctly helps spiders index your website and leverages your search engine optimization. It is important to remember that proper usage of keywords and keyword phrases is critical. Keywords that are randomly placed throughout the article, known as keyword stuffing, will only help get your article disqualified and penalized by search engines. And if your article that is unintelligently keyword stuffed, does get past the search engines, your site visitors will be none too impressed with the quality of your articles and will almost certainly turn away. Once this happens, it is almost impossible to lure them back again.
Increase your link popularity
Spiders determine the popularity and relevancy of your website by the quality and quantity of inbound hyperlinks from other websites to yours. Include an “About the Author” section with a link to your website in every author resource box at the end of your article. It is obligatory for other websites to include this section if they decide to publish your article on their site. This in itself will guarantee you unlimited free publicity. If your article is informative and interesting, and is placed on several sites, you would automatically get plenty of links pointing back to your site. This is guaranteed to catch the eye of the spider and increase your search engine ranking.
Maximize your exposure through article distribution sites
By submitting your articles to large distributions sites such as GoArticles.com or eZine.com you increase the chances of your article being re-purposed by other webmasters who are continuously seeking quality content. This can have a kind of viral effect and send a continuous stream of significant traffic towards the direction of your articles.
Writing just one article, no matter how good, is not enough to get you the desired results. Catching the eye of the spider takes time. To reap the benefits of article marketing requires time and patience as well as the unswerving commitment to generate and disseminate good quality articles consistently. This is what will create a valuable footprint in your field of expertise and help increase the number of back-links to your site.
Maintain that word count
Most websites will only accept and distribute articles that meet their specified article requirements with regard to minimum and maximum length. As a rule, articles should be no more than 500 words and no less than 300 words.
John S Tucker is the founder of Think Ahead Marketing Limited, based in London. The company has recently released the Strategic Online Business Masters E-Course, covering all aspects of online business. This can be downloaded for free at internetbusinesscore.com/sobmasters.html.