October 4, 2010
More and more people are signing up for advanced mobile plans, which means that smart business owners and entrepreneurs have a window of opportunity open to them right now. Mobile marketing is cheap and people don’t have ‘banner blindness’ when it comes to their mobile device.
Those to things spell out an incredibly easy marketing solution. What I want to do is lay out a few different ways mobile marketing. Then, I’ll follow it up with a few resources you can check out for more information.
Mobile Squeeze Page
Mobile squeeze pages serve one purpose, and one purpose alone, to collect data. Basically, what you do is offer a free download of some kinds or discounts/coupons to visitors who sign up for your email list. That way, you can market to them again and again in the future.
Using A Check Out Page As A Mobile Landing Page
Another effective way of mobile marketing is sending prospects directly to your main product page or the page where they can sign up for your services. Obviously, a higher ticket item will need some pre-selling, but lower end offers work well.
Mobile Landing Page – Phone Number
One of the best innovations of mobile marketing ads is its click to call technology. What that means is that when someone clicks an ad, it automatically dials a phone number! That’s awesome for pizza shops and doctor’s offices!
Does Mobile Marketing Work?
Right about now, I’m sure you’re thinking that all this stuff is good in theory. But does it actually work?
On a cell phone, there is very little screen real estate. The user only has so many options… Sign up for your free download or exit the page. More times than not, the person will sign up so they can get your information or they’ll call you. It really is incredibly effective.
A properly designed mobile website won’t have any distractions at all. It’ll have a call to action and a action option… Something that the user has to do.
Graphics will be minimal and the page will seem relatively simplistic. That’s OK though, because mobile phones are typically much slower than normal computers and will need more computational power to load the page.
My Mobile Marketing Results
Based on the testing I’ve done, mobile marketing is definitely a big hit. Generally, people who view mobile websites or find your business on Google Maps are very well targeted. They know what they want and are willing to pay for it. If you place an email marketing opt-in box on the mobile page itself, you’re going to get lots of new leads. The ‘click to call’ option is also really impressive.
For a free mobile marketing report, make sure you visit mobilemarketingreviews.org. Also, make sure you check out at Mobile Monopoly. It’s the best mobile marketing training I’ve seen so far.