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October 15, 2010

Search Engine Optimization – Help Your Business Grow

When someone has a question, many times these days the first thing they turn to for an answer is the Internet.  Just about anything and everything can be found online.  From the most basic answer to the simplest question to in depth research about complex topics — it’s all available on the Internet.

As a business owner, the Internet can be a valuable tool for you to utilize in your marketing efforts.  You need to make sure that when people type in a search phrase related to your business that your website comes up on the results pages.  The process of search engine optimization (SEO) enhances your website to make it more appealing to the search engine spiders that crawl your site and when done properly, improves your website as a whole.

SEO as a Business Strategy
The top three search engines are Google, Bing, and Yahoo so these are the sites that you should target in your SEO efforts.  Since Google is undoubtedly the leader in the search engine industry, they set the standards and they are the site to target with your SEO efforts.

If your business is not optimized for the search engines and your competition’s website is then they will rank higher in the search engine results pages (SERP) and thus people will more likely click through to their site and do business with them.  The higher you rank on Google and the other search engines, the more traffic your site will receive and if you have a good website, the more conversions you will make and your profits will increase.

Editing Your Website For SEO Purposes
In order to properly optimize your website for the search engines, you will need to perform some basic tasks.

First, you need to make sure you pick around 10-15 keywords that you should use as the meta tags for your website and focus on 3-5 as your main keywords.  Meta tags consist of the title of the page, the description of the page and the keywords of the page.

Search engines use the meta description tag as the description of your website in the SERPs.  The keywords are used as search terms or phrases so that when someone searches for those terms, your website appears as a result.

You want your site to be as friendly to the search engines as possible in order to rank higher for your targeted keywords.  You want to repeat your keywords but not too much.  You need to keep the keyword density to  no more than 1 keyword per 100 words of text.

Being at the top of the results pages for targeted keywords is an extremely important part of business in today’s world.  Making your website both user-friendly and search engine friendly by performing website editing tasks like regular content updates and the use of meta tags.

Forrest Yingling is the Marketing Director for Easy WebContent, the premier website editing tool.  Easy WebContent is the most powerful HTML editor on the market and makes updating your website easier than ever before!