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October 18, 2010

Link Back To Your Site In Simple & Effective Ways

You have finally set up your own site & are eagerly waiting for your business to flourish. But have you given a thought to how users online will know a site like yours exists? Well, if no one knows your site exists how would you sell your product or get more clients? The entire e-business world relies on one simple thing to gain visibility and get more profit. Yes, search engines like Yahoo, Google and Bing determine which sites are visible and which are not. And for a search engine to place your website at the top, you need to have good backlinks.

The high page rank that you crave for is attainable only if you have done your homework and set up good backlinks. Making your site appear in the top pages of a search engine requires a great deal of backlinks which will ultimately ensure that you have traffic in your website. And the procedure is simple. There are many legal ways to create backlinks to your site. First you have to learn how to create a backlink. An anchor text is all you need. It should look something like this:

<a href=”your” website url>Your keywords here</a>

Now let’s take a look at the various ways you can create backlinks to your website-

• Submitting articles to directories:
This is one of the most trusted methods of getting great backlinks to your site. All you have to do is write an article with good content and submit it to the many online article submission directories. While you are at it here are some points to look out for-
1. Add Variety: Content is king. So make sure that you don’t just submit the same articles to every directory. Chances are there that the search engines will mark them as ‘duplicate content’ and all your hard work will prove futile. So have good content and variety in your articles.
2. Submit Manually: True time is money, but to save time don’t get lured by the many ‘automatic ‘submission software. Instead submit the articles manually and only to the relevant directories where you know the search engines will look first.
3. Always Link To Your Site: Make sure that your backlinks contain your own website URL and also throw in a keyword that which in turn links to that specific keyword related page in your site.

• Using Social Media:
Make use of social media like Facebook & Twitter to spread the word. Upload videos of your site and add them to YouTube channels. Or you can also use your articles in an innovative way by converting them to slideshows which can be submitted to many websites. Also posting to forums in communities helps spread the word. It’ll surely generate more traffic to your site.

• Posting to Blogs & Sites:
With the huge no. of blogs that are being created every minute, you can surely link back to your site by submitting the backlinks to the blog with keywords that matches with yours. Use the many blogs and websites that allow you to submit your articles too and thus give you good backlinks in return. You can even make use of Google keywords alert that will alert you whenever a new blog comes up that has keywords useful for your site.

• Link Exchange sites:
If time isn’t what you have in plenty then worry not. Many link exchange sites have now come up that assure you a higher page rank when you submit your links to them. But make sure you opt for sites that have a good PR & are relevant to your keywords. And of course you need to shell out a few bucks too for this service.

• Using Comments Effectively:

A simple yet tricky method to link back to your site is to effectively use the comments section that you find in many blogs & websites. All you have to do is give a good comment and add the anchor text to it and now you have another backlink! But be careful not to end up marked as spam. Make sure that the site or blog is closely related to your comments & link. Don’t just go about commenting on home loans when the blog is about culinary skills!

So now that you have successfully added backlinks everywhere, watch the traffic flow to your site & get a better page rank. But don’t rest for too long as you need to keep updating and adding more links to ensure the PR stays good. Keep abreast of the latest changes so you wouldn’t lag behind when it comes to popularizing your site.

Is your website getting enough targeted visitors? If your answer is ‘NO’ we can help you. Kashish Arora is CEO at Kashco Consulting a SEO Company. We helps businesses to get their website higher in major search engines. Contact me today for SEO Services & SEO Consulting.