November 3, 2010
Social networking sites are undoubtedly the most popular websites nowadays and are growing extremely rapidly. With this growth come new and exciting opportunities for the marketing and promotion of your online business.
For those not familiar with social networking, some of the top sites are Facebook, Twitter and MySpace. Now is it ringing a bell? There are so many ways that you can get creative in order to take advantage of social networking as a marketing strategy. You can use these services to connect on a personal level with your clients and customers in order to help you figure out your promotional campaigns.
Regardless of what kind of business you operate and what products or services you sell, there is most likely a way you can use social networking sites to promote your business.
With the advent of new websites and services come new marketing and business strategies and brand new ways of looking at things entirely.
Sites like Facebook, MySpace and Twitter create online communities of users that come together in order to discuss, comment on, share stories/articles/videos/pictures/etc. Sites like Facebook have become ways for people to not only connect to their friends, family and colleagues but ways for businesses to create pages in which users can “Like” your business. They can write on your wall, comment on your pictures and start discussions regarding your products. You can gain insights into the psyches and personal lives of your customers in ways you never could before.
Twitter is a fast growing micro-blogging site that has recently been taking the social media world by storm. With Twitter there are even a multitude of separate applications that will help manage promotions and work as online business directories.
Groups are common to mostly all social networking sites. If you join groups that are related to your business then you can easily reach your target demographic.
Social networking and social media marketing are two huge arenas to help market your online business. These types of services let you achieve a one-on-one relationship with your customer base in ways that were never possible with selling online before.
Forrest Yingling is the Marketing Director for Baltimore, MD based Easy WebContent, the premier online-based website editing system. Our new HTML editor allows users to fully edit their web pages and blogs with no HTML knowledge, as well as add advanced features like photo galleries, music players, content tickers, flash videos and more to their sites.