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November 10, 2010

Facebook Advertising

Although Internet marketing has allowed thousands of people to quit their jobs and start making a lot of money directly from the comfort of their own home, the landscape of the industry is constantly changing. Often, the old methods of making money online stop working, and new methods crop up.

This is a mixed blessing for Internet marketers. It is bad news for the folks who are already established, because it means that they constantly have to keep educated and on top of all the new developments if they want to continue to compete.

On the other hand, it is great news for people who are new to this industry and want a quick and easy way to break into the world of Internet marketing so that they can finally quit their job. One of the most powerful new developments in Internet marketing is Facebook advertising.

Let’s take a closer look at why Facebook advertising is so important and how using it can give you a leg up against the established Internet marketers.

Perhaps the biggest reason that anyone in the online business community should be paying attention to Facebook advertising is the sheer traffic potential. In recent months, Facebook actually surpassed Google as the #1 most visited site on the Internet.

This is astounding, since Google held that position for almost a decade. It doesn’t look like this trend is going to slow down any time soon. Millions of people log into Facebook every single day to keep in touch with their friends and family. While most Internet marketers are still focusing their attention on ranking high in Google, you can be the first to catch the new wave of Facebook advertising.

The second reason that Facebook advertising is sure to be one of the most powerful advertising methods anyone has seen on the Internet is the tremendous amount of targeting that you can achieve. You can specify that you only want your ads to appear to extremely strict groups of demographics.

For example, you could specify that your Facebook Advertising ad only appear on the profiles of women between the ages of 35 and 40 who live in Texas. When you advertise on a search engine like Google, your ads will appear to anyone who happens to search for a particular keyword phrase.

This is nice, but oftentimes you end up paying for traffic that never had any possibility of purchasing your product. If you sell a product specifically designed for women, then you might end up paying for a bunch of men to come to your site with search engine advertising. This is a waste of money.

Facebook advertising will allow your advertising dollar to go much further. There is no doubt that learning how to master Facebook advertising is a huge key to the success of anyone who wants to quit his or her day job.

Steve Duval is a Successful Internet Marketer Helping Others Learn the Skills required to Be Able To make Money Online To Find Out More About Steve and how he can help you