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November 17, 2010

Analyzing Alexa Stats to Increase Website Traffic

Website owners need to understand the statistics of the traffic flowing into their websites. The potential cannot be fully realized if this important ingredient is missing. Alexa stats may prove to be that tool to help in that process.

It is important for all website owners to understand how they can analyze Alexa stats to increase the amount of visitors that they see in a given period of time. Knowing what to read from these analytical statistics will help you to run a successful marketing blitz.


Alexa is great at pulling demographics from various websites, helping users to better understand who their viewers are and who their viewers could be. Look at demographic analysis as doing a thorough survey on your target market – you are working to understand who you are targeting. The more that you understand about your target, the better that you can target them. Getting a grasp of your traffic demographics definitely helps you target the right segment of people to visit your website. This information is incredibly important in the world of advertising and marketing, crucial to the success of the biggest websites on the Internet.

Traffic Information

You need to know exactly how you are getting the traffic that you get on your website. You have to understand where the point of origin is to know what is going for your website and what is not. You want to know if individuals are simply typing in URLs, coming in off of search engine results, or are coming in off of backlinks on other websites. If you want to get website traffic you need to know where your strengths and weaknesses are, as far as traffic is concerned. You can work on pushing your strengths while honing in on and fixing your weaknesses.

Search Information

Have you ever wondered what your target market is searching for? Have you ever wondered what search results bring people directly to your website? Alexa stats will help you to boost website hits by looking at the actions of visitors and potential visitors. You will be able to make changes to your website that will directly target those individuals, helping you to see better results and higher numbers. You will get website traffic and you will see an increase I both view numbers and advertising revenue if you tailor your website to the information you find through Alexa.

Alexa stats are a strong and invaluable tool for any website. These analytical tools help you to completely understand the makeup of your website and the traffic that comes into your website. They will help to show you where you need to push your focus to, and what you need to do to increase website traffic. This information undoubtedly helps you to work the statistics to achieve the results you crave for.

Tom Koh has been swimming in the primordial Internet soup since the 1990’s. He has pioneered several highly successful Internet ventures. Tom now helps others succeed by sending website traffic to help SEO, Alexa ranking and sales via one of his services: