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December 8, 2010

Realizing the Importance of Mobile in Business

People want to be heard. Any business owner knows how important it is to communicate with his customers. They want to voice their opinions, questions and complaints.

Engaging customers is easier than ever in today’s world of mobile technology. Here, people are using their mobile devices to do a lot of things. And one of the things that they want to do is stay in touch with the businesses that matter to them. Businesses today needed to make it possible for their customers to communicate with them through their mobile devices.

There are some basic things that your customers want. One of the things they want is to be informed. Engaging customers is about a long-term strategy, not a single campaign. People want to feel empowered, being able to access the best product offerings and pricing. When they feel that you, the corporation, communicate honestly and provide real value to them, they will be more loyal to you. However, if they feel that you are just trying to make a sale or meet a quota, they will easily brush you off and move to another business that cares.

You can’t develop a relationship with consumers in a short period of time. As the business owner, it’s up to you to keep the lines of communication open. Some customers may appear interested and then forget about you. Other customers will visit your website or store one time, even purchase something and then disappear. It is a priority for companies not only to keep customers satisfied but also to ensure that they remain loyal and keep coming back.

More and more people are using their mobile devices to communicate with others. People carry their mobile devices with them wherever they go and they like to be able to stay in touch most of the time. This convenience and satisfaction is what people are looking for. In fact, one study explained that people aren’t even using email as much, as they are texting more often and using their mobile devices to stay in touch with others. Consumers want the on-the-go communication and the more you, as a business, can engage your customers through this means, the more effective and productive your company will be.

More often than naught, the mobile channel almost seems to be an afterthought, rather than the first means of engaging customers. Oftentimes, it will lose its effectiveness because it’s tacked onto the end of other business channels.

There are a few reasons why this may be happening.

First, it’s important to remember that this is a fairly new market. Because smaller companies operate on a smaller income, they have waited to see if the mobile market will actually be effective. It’s been proven more than once.

People are looking for ways to use their mobile devices as much as possible – games, social networking, banking, shopping, emails, GPS navigation, news, and more. People will use more if it is available.

Secondly, many companies are not sure how to get into the mobile market, and in particular to extend mobile applications which have become extremely popular with consumers. They know they should, but they don’t know how.

As with anything else, however, it’s do or die. If people want to do their banking through their mobile app and their bank doesn’t support it, they may even go as far as opening a secondary account and possibly even switch banks. It may sound harsh, but it’s the typical reaction from people.

They want what’s easiest and quickest.

Last, many companies are under the misconception that building and launching mobile applications requires extensive budgets and resources. If you choose to create a different app for every device to be compatible with the various standards and devices on the market, it’s going to get expensive. However, there are now mobile application development platforms available that will allow you to deploy more than one app and give you cross-platform portability at an 80% overall cost savings. Also, the mobile applications platform will enable you to develop, run and manage your applications in-house.

Your customers are waiting. They want to know they are heard and can communicate with you regularly. It may mean some changes for you and your company, but more satisfied customers means greater growth for your corporation.

Looking for a way to create and deploy cross-platform applications? Look no further. The Worklight Mobile Platform enables businesses to reach and engage their customers, partners and employees on a variety of mobile environments. Visit our website today to learn how our “write once – deploy everywhere” platform can save you time and money and boost your business.