December 27, 2010

50 Tantalizing Free Offers Examples

By Jessica Swanson in Email Marketing

One of the most efficient ways to build a robust email list of interested prospects is to offer them something so mouthwatering and so appealing that they’ll do whatever it takes to get a hold of it.

But, here’s the catch. What you’re offering your prospects isn’t going to cost them a dime. It’s what Mark Joyner calls “The Irresistible Free Offer,” and it’s your job to create something that your prospects feel is beneficial and extraordinarily valuable.

Sound impossible? It’s not. All it takes is a little creativity and resourcefulness. Here are a few tips before you create your tantalizing free offer.

1) It must be top-quality.

Even though it’s free, your offer can’t be a conglomeration of useless junk. This is your chance to showcase your product and services, so make your free offer shine.

2) It should reach out and grab your prospects’ attention.

There’s a lot of competition in your industry, so it’s your job to cut through all the noise. Present an offer that seizes your prospect’s attention and leaves them begging for more.

3) It should solve an urgent, pressing problem.

Before you assemble your offer, make sure that you have correctly identified a pressing problem that your prospects face. Of course, you must offer the solution in whatever “free offer” you deliver to your prospects.

4) It must be related to your small business.

This is the first impression that your prospects have of your small business, so it’s important that your free offer is directly related to your small business. It should give your prospects a clear sense of who you are and what your business represents.

5) Collect your prospects names.

This may seem obvious, but you need a form on your website to collect the names and emails of your interested prospects so that you can continue to market to them again and again.

Therefore, without further ado, here are 50 “free offer”
ideas:

1) Ebook

2) Tip booklet

3) Special report

4) Mini ecourse (delivered over time)

5) Industry report

6) Sample chapter of your book

7) How-to guide

8 ) Cheat sheet

9) Tip sheet

10) Checklist

11) White paper

12) Warning or cautionary report

13) Ezine subscription

14) Downloadable kit

15) Written interview (transcribed)

16) Buyer’s guide

17) Template

18) Quiz

19) Survey

20) Audio class/lesson

21) Audio course (delivered over time)

22) Audio interview

23) Live teleseminar

24) Recorded teleseminar

25) Podcast episode

26) Video

27) Video course (delivered over time)

28) Slideshow

29) Live webinar

30) Live webcast

31) Recorded webinar

32) DVD

33) CD

34) Product sample

35) Demonstration of your product

36) Consultation

37) Free trial offer

38) Discount coupon book

39) WordPress plugin

40) Mobile application

41) Free mystery gift

42) Free “set-up” or “assembly”

43) Free hotline service

44) Free customer support

45) Pamphlet

46) Brochure

47) Informational packet

48) Free class or lesson

49) Free seminar

50) Free breakfast or lunch

So, no more excuses. You now have fifty options to create an enticing free offer that will bring you massive visibility, build your list and eventually make you more sales.

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Jessica Swanson has helped thousands of small business owners, all over the world, implement low-cost, high-impact DIY marketing campaigns. Known for her energy, passion and “get-it-done” attitude, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward. To download your FREE Shoestring Marketing Kit, visit: www.ShoestringMarketingKit.com