December 27, 2010
But, here’s the catch. What you’re offering your prospects isn’t going to cost them a dime. It’s what Mark Joyner calls “The Irresistible Free Offer,” and it’s your job to create something that your prospects feel is beneficial and extraordinarily valuable.
Sound impossible? It’s not. All it takes is a little creativity and resourcefulness. Here are a few tips before you create your tantalizing free offer.
1) It must be top-quality.
Even though it’s free, your offer can’t be a conglomeration of useless junk. This is your chance to showcase your product and services, so make your free offer shine.
2) It should reach out and grab your prospects’ attention.
There’s a lot of competition in your industry, so it’s your job to cut through all the noise. Present an offer that seizes your prospect’s attention and leaves them begging for more.
3) It should solve an urgent, pressing problem.
Before you assemble your offer, make sure that you have correctly identified a pressing problem that your prospects face. Of course, you must offer the solution in whatever “free offer” you deliver to your prospects.
4) It must be related to your small business.
This is the first impression that your prospects have of your small business, so it’s important that your free offer is directly related to your small business. It should give your prospects a clear sense of who you are and what your business represents.
5) Collect your prospects names.
This may seem obvious, but you need a form on your website to collect the names and emails of your interested prospects so that you can continue to market to them again and again.
Therefore, without further ado, here are 50 “free offer”
2) Tip booklet
3) Special report
4) Mini ecourse (delivered over time)
5) Industry report
6) Sample chapter of your book
7) How-to guide
8 ) Cheat sheet
9) Tip sheet
11) White paper
12) Warning or cautionary report
13) Ezine subscription
14) Downloadable kit
15) Written interview (transcribed)
16) Buyer’s guide
20) Audio class/lesson
21) Audio course (delivered over time)
22) Audio interview
23) Live teleseminar
24) Recorded teleseminar
25) Podcast episode
27) Video course (delivered over time)
29) Live webinar
30) Live webcast
31) Recorded webinar
34) Product sample
35) Demonstration of your product
37) Free trial offer
38) Discount coupon book
39) WordPress plugin
40) Mobile application
41) Free mystery gift
42) Free “set-up” or “assembly”
43) Free hotline service
44) Free customer support
47) Informational packet
48) Free class or lesson
49) Free seminar
50) Free breakfast or lunch
So, no more excuses. You now have fifty options to create an enticing free offer that will bring you massive visibility, build your list and eventually make you more sales.
Jessica Swanson has helped thousands of small business owners, all over the world, implement low-cost, high-impact DIY marketing campaigns. Known for her energy, passion and “get-it-done” attitude, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward. To download your FREE Shoestring Marketing Kit, visit: www.ShoestringMarketingKit.com