January 3, 2011
Like many people with an online business, probably the first place you look is Google or Yahoo or MSN.
An internet search is certainly a great way to find free articles and ideas, which may be enough for you. Some results will take you to forums and you can often find lots of information here. The world’s a big place and, someone, somewhere, has probably asked your question before and someone will already have answered it.
So, now here’s the point, when you find the answers in this mass of free information, how do you know who, or what to believe for the best?
Some sites are more blatantly money making exercises than others, but often, it’s difficult to know if the answers you’re getting are good, solid information that will improve your business. But, there you go, the most you’ll have paid for the advice so far, is the chore of dealing with the extra emails now flooding your inbox.
So, the question is, in this internet age, is any information worth paying for, or should it all be free? Well, as I said at the beginning, there’s lots of useful information on the internet and, much of it’s free. But where do the successful internet marketers hang out? Are they really sharing their goldmine of information and strategies with one and all, in freebie sites on the net? I don’t think so.
Realistically, you get what you pay for. So, if you’re looking for more effective ways to build your list or, how to convert more traffic into sales, and you want the answers from someone who knows what they’re talking about, that just isn’t going to be available for free.
But, how did you get started with your online business? Probably, at some stage, you invested in a course or seminar, or some other paid-for source of information.
So a good question to ask is, was it value for money? Did it give you what you needed? Would you recommend it to someone else in your position?
If the answer to these questions is yes, then it’s probably worth finding out if that same organization offers ongoing support which will keep you up to date with the latest ideas, information and tips from the online business world.
And, presumably, having found it worthwhile once, you would invest again in their support, when you know the information provided will give you good value for money.
Now the more serious you are about your online business, the more you will be looking to invest in it. That’s what successful marketers do. That’s what you need to do in order to create a successful internet marketing business.
As an example of what to expect from a paid-for information site, take the Internet Marketing Review produced by Neil Stafford and Neil Travers. This provides a vast amount of how-to hints, tips, articles and training on internet marketing and product development and includes many well respected marketers among it’s members.
Membership costs $24.95 per month, for which you receive the monthly printed newsletter and unlimited access to the members only website and forum.
Now here’s the difference between a paid-for forum and a free forum. On paid-for forums, like the IMR, you’ll find experienced internet marketers talking to each other about what and how they’re doing and asking questions when they need help with ideas or some more advice.
You should also find the owners of the site following the forum and offering their own advice, as Neil and Neil do and, if they are successful marketers, like Neil Stafford and Neil Travers, this advice is invaluable.
The IMR has been established for 10 years now, and has a wealth of articles, training videos and audios giving ideas, advice and assistance on all the facets of creating and running an internet marketing business e.g.
Product Development, Copywriting, Product Ideas, Software & Tool Reviews, Niche Research, Specific How To Articles.
Plus, Neil and Neil include information from their own online businesses, so that you can see how these things work in action.
This is what you need to look for in any paid-for site. What are the benefits to your online business and is it true value for money?
On the Internet Marketing Review site, non-members can view the opening paragraphs or description of every article, video and audio available, which makes it easy to tell immediately, if membership would be a benefit for you.
There’s another bonus with the IMR and that’s the printed newsletter. Up to the minute articles and information that drop through the letter-box each month, like inspiration from the ether. And, currently, the IMR has a trial offer where you can test drive the whole site, with access to all the information, for 2 months for $9.95.
So, if that appeals to you, it’s a site worth checking out along with those of people you know well and who have provided you with worthwhile information in the past.
Remember, as with all investments in your online business, it’s your profit that you are spending to make that investment and you need to know that the return is worth the expense.
So, if your online marketing business could benefit from membership of a site that’s a source of regular help and advice from top marketers, do your research thoroughly, check out their sites, pick the one that suits you best and give it a trial.
You’ll soon discover what successful marketers know and why they always choose paid-for information over free sites.
Shirley Crichton is a UK information marketer, passionate about sharing what she has learnt with people new to this often confusing world . Do you want to learn more about getting your internet marketing business started and profitable? Claim your free and comprehensive 95-page report ‘Online Marketing Made Easy’ at www.ShirleysOnlineMarketing.com to give yourself a head start.