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January 17, 2011

3 Google Experiments For Your Professional Networking

I must admit, I’m a Google addict. Their products and beta products are some of the best I’ve seen. I rarely find something I don’t like or at least admire. One of my favorite things to do when I have some down time is to visit Google Labs. I love to visit Google Labs because I can find the latest and greatest Google projects and test them out there. Sometimes these Google experiments have nothing to do with my industry and I just check them out for personal enjoyment but other times I discover new finds.

Follow Finder

Such an event occurred the other day when I discovered one of their works in progress, Follow Finder. Follow Finder is a tool that allows you to enter a twitter username and the tool then analyzes the info to suggest other twitter users whom you should follow. I haven’t put this tool to practical use yet but I have used it to see what it does. I was surprised by the number of suggestions it came up with that I was actually interested in.

Not only is this a great tool for you to use personally, but you should also suggest it to your twitter followers. They may find a wealth of information they would have otherwise taken much longer to find.

Google Moderator

Google Moderator is another recent experiment that I found interesting. This is similar to a forum. You can ask questions, respond to questions and vote on others queries and responses. Your audience can vote on your submissions and, all in all, this platform is a great way for every person’s voice to be heard.

Apply this to your social media strategy by keeping tabs of who is talking about you, your industry or major concerns you can address. This is a great way to interact with others in your industry or customers who have questions and concerns about your products or other problems they may have.

Google Trends

Google Trends allows you to enter search terms and track how often they are being searched. This is a great addition to the Google Keyword Suggest tool, as mentioned in the How To Use Strong Keywords blog. Not only can you see which topics and searches are currently trending across the internet, but you can customize this for your own purposes. Track your keyword search trends!

I like to use this tool because I often wonder just how often our target keywords are being searched. I can certainly check this out using the Google Keyword Suggest tool but I can do that with much more efficiency and in real-time by using Google Trends.

Wondering whether these are really any good or not? Go try them out! I am already biased toward anything Google publishes so you should probably find out for yourself. And remember to check the Google Labs website frequently for more amazing tools to help with your professional networking and blog marketing.

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