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January 21, 2011

Identify the Needs of Your Consumers to Provide a Better Website

When running a website, it is tempting to get engrossed with the technology which is being used. You want to make sure that all of the gadgets help to highlight all of the cool aspects of the company which you want other people to see. The problem is that this might not be what people came to your website to see. What you think might be really cool, others might see as a desperate ploy to grab attention. It is the reason why so many of these same companies have been starting to turn to those that they do business with for advice on how they can improve their website.

There are a few different ways in which you can get insight into what it is that is important to those who visit your website. One of the best ways to get information about what is important is to simply ask them. Another way that you can get information is to start a forum on your website. A forum can be a quick way to get the responses you are looking for from your customers and other within your industry. This is why it is important to find a great web design which can support such media. Still another way that you can gather information is to allow people to connect their social networking pages to your page. The more valuable information you can obtain, the better chances you have in providing your customers exactly what they are looking for.

Asking through Questionnaires
Questionnaires are useful for everything from guest satisfaction surveys to surveys about payroll services. Simply, offer those who visit your site the ability to answer a few questions. The more concise you answer the questions the better. In many circumstances, the best way to get more people to answer the questionnaire is to offer a reward for their opinion. One of the best ways to do so is to offer their name to be submitted into a drawing. They will give you their contact information which can be used for other marketing purposes.

Offering a Forum
Allowing your customers the ability to take openly and freely about your products and services is a great way to find out what they really think about your company and your website. Do not sensor the information which is being entered into the forum as it will discourage people from being honest. Rather than stopping people from entering negative information about your company, have the conviction to do something about it instead. You will have a public record that you can draw from as well as the ability to show others your dedication to customer service.

Allowing Connections to Social Networking Sites Social networking sites are still among the most used internet sites in the world. Sites like Facebook have emerged as one of the biggest online hangouts because people can interact with the people that they already know as well as the ability to meet new people. Social media is not just for the tech 3.0 company, even companies like small business payroll services are interacting with their customer to improve their services or promote selling. When you allow them to connect their social media site to your site, you have the ability to get to know your customers as well as the ability to further advertise. Those who visit your site will be able to see all of the things which their friends like or dislike about your company as well.

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from payroll services to credit card processing. Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on small business payroll services, Resource Nation empowers business decision makers by providing the information they need to make smart choices.