Social Networking

LinkedIn Profile Secrets – The #1 Reason Why Your LinkedIn Profile Fails to Attract More Prospects

linkedin1Right under your name, does your LinkedIn profile headline look like this…

* CEO & Founder at XYZ and Associates?
* Business Owner at ABC Consulting?
* Speaker at

3 Reasons Why Your Profile Should Not Be the Same as Your Position

1. Think of your headline as your first sales pitch to people who want to connect with you. If I am unfamiliar with you or your company, how does mentioning your company name and your position show me what you do and why I need to connect with you? It doesn’t! These headlines are too general, simple and straight forward. They are too vague and too broad. In order for your headline to be effective, it needs to grab my attention. It needs to make me want to read the rest of your profile. As a potential client or potential referral source, I need to see right away how you can help me or my clients.

2. When I am invited to connect with someone, I view their profile before I choose to accept. The first thing that I look at is their headline to see if there is any possible synergy between the person who wants to connect with me and my business. By doing this I can see if it is worth my time and energy to view the rest of their profile. Make your headline enticing so I will want to read your profile and connect with you.

3. If someone is going through people search or through the groups to see who they should connect with, they are looking at hundred to thousands of opportunities. You need to make your business stand out to entice others to want to click on your name to read your profile and learn more about you.

Now that you know that you need to drastically improve your LinkedIn profile headline in order to attract more clients, the question is, how do you fix it?

4 Questions You Must Ask Yourself When Creating Your LinkedIn Profile Headline

1) What can you say in your headline that will give your instant credibility?

One of the easiest ways to gain that instant credibility is to use any media attention. For example, I was recently called a “Social Media Expert” by the New York Times. Look how I use this media mention in my new LinkedIn profile headline to give me instant credibility:

“Read my profile now and discover LinkedIn secrets from the woman the New York Times called a social media expert”.

2) Does your LinkedIn profile headline command action?

The best way to get someone to read your profile further is to tell them to do so. Just look at my example above. Notice I’m giving you a call-to-action. By stating read, view or learn more by reading my profile, you are instructing the reader to do so. And, guess what – chances are they’ll listen. You just have to tell your prospects what to do – and why they need to take the action.

3) Does your LinkedIn profile headline show why you are different?

Go to people search on LinkedIn and type in your career description. Look at how many people match your description. For example, when I type in “internet marketing consultant” into people search it gives me 139,041 results. The phrase “life coach” gives me 83,847 results. The phrase “business coach returns” 224,274 results. In your headline if you show how and why you are unique chances are your prospects will explore your business further than that of your competition.

For example Article Marketing Experts Eric Gruber’s profile headline was:
See how we can get you published on websites like – instead of just article directories like our competition.

4) Does your LinkedIn profile headline show a benefit to the reader?

By implying there is an advantage to your reader by viewing your profile you are telling them that there is a benefit of using your products or services. The reader needs a reason to accept a connection with you. By giving them a benefit you are instilling confidence in your business. For example:

* Help My Website Sell Founder Adam Hommey’s headline is: Top internet marketing consultant and expert webmaster reveals how to make your website sell more products and services
* The Global Institute of Visionary Executives Founder Carrie Jacobs has this as her headline: Read my profile and learn from a champion visionary executive coach how you can profit from your own brand of success

Just by fixing your LinkedIn profile headline, you will begin to attract more prospects and referral sources. However, this is just the tip of the iceberg.

LinkedIn Expert Kristina Jaramillo creates online marketplace opportunities for entrepreneurs who want more website traffic, prospects and profits. Now, with her free special report, you can uncover how you can become “the trusted source for your industry on LinkedIn” and along with easy ways to gain more connections fast by avoiding the top 14 mistakes. Get this information for free at:

About the author


Kristina Jaramillo

Kristina Jaramillo, Managing Partner at, provides LinkedIn profile makeover training to sales teams so they can attract key decision makers, communicate their business value and move sales conversations forward. Check out Kristina’s latest free LinkedIn profile makeover webinar to see how your profile is worthless as a sales and marketing tool plus get more examples of profiles that are driving results:


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  • Not everybody is a salesman. If I am a CTO at Alcatel Lucent Switzerland for example, I am not supposed to be doing any selling, but I might be on LinkedIn to keep track of industry connections anyway.

    In that case my profile subtitle couldn’t possibly be any better than saying “CTO at Alcaltel Lucent Switzerland”

    Even if you are in a small business, it doesn’t necessarily mean you need a sales pitch in your subtitle. For example if I am CTO at Edelweiss Telephones AG, then that is still telling anybody in an instant what I do.

    If I am a consultant, I may not actually want to use a very specific subtitle because if I focus on one thing, I will miss out on all the opportunities for all the other things I can do. For example if I am a senior telephony consultant, and one of my projects was about a small business telephone system, but my previous experience was in mobile phones, I do not want to narrow myself down to either of those two.

    In that case, as boring as it may seem, I want to use a subtitle that says “senior telephony consultant” to make it as broad as possible.

    It also depends on what your objective is. Are you charged with sales? Are you on LinkedIn only because you want to track contacts? Are you looking for a new job?

    Further it depends on your industry. In some areas sleek marketing is considered slimey and your request may be considered spam.

    I do not read any “Read this to become as enlightened as I am” or “Do not read this.” or “Your government does not want you to read this” pitches. I ignore them on purpose.

  • Thanks Kristina for sharing your tips and information to help improve our Linkedin profile. I appreciate you pointing out the importance in using certain verbiage that will attract more visitors and move them to take action.

    Bob Schmoe makes some interesting points as well. And I see how it would depend on your business when considering making changines to your profile verbiage.

    I find that sometimes we are so concerned on the perfect verbiage or saying it the wrong way, we lose the sense of ourselves and personality. I instruct my clients to ‘be themselves’ as that will show through and attract attention.

    Your 4 tips are well taken and I will share them with my business friends and followers. I enjoy your enthusiasm and knowledge with Linkedin.

  • Thank you ever so much for your tips for enhancing one’s Linkedln profile.ám sure benefited from it.

  • Thank you for giving your tips and information in enhancing our Linkedln profile. I admire your interest in sharing your knowledge with us.

  • This is simple and very usefull information and i really wish i knew about this earlier. Some simple tips like the above can make the difference in my opinion so thanks alot for this. Keep it up!

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