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February 21, 2011

How to Maintain a Fresh and Relevant Blog

Maintaining a blog is a great way to bring in traffic to a website. It is considered by many to be among the greatest ways to get attention by the search engines without having to study algorithms or anything else. You will be able to create the kind of organic SEO material which search engines love and your visitors will find most appealing. The problem some people run into is making sure the content on their blog remains as fresh and inviting as possible even after they have been blogging for an extended period of time. There are a few different ways in which you can accomplish this.

When blogging to gain traffic for your site, it is important to make sure your site is being trusted by those who visit it. You can maintain this position of authority by inviting experts to post on your blog often. You can also offer your visitors the ability to enter blog posts on your blog. If you cannot think about anything new to write or you simply do not have the time, hire a freelance writer. You can also hire a professional to revamp the look of your blog. Marketing your blog through affiliates can also help to maintain freshness. Use the ideas which work best for your particular business.

Invite Experts as Guest Bloggers
It is important that you have the ability to get the most out of the blog that you have. You can make sure that your blog is taken very seriously by inviting experts to enter content on your blog. You do not have to enter their names into your payroll services. Simply make sure that they are being paid or receiving some kind of compensation for the content that they provide. Many experts will be glad to post on your blog if you have good recognition. They will enjoy the kind of exposure they will receive by posting on well-known sites.

Allow Visitors to Add Blog Posts
Your visitors might be something of an expert themselves. Allow them to submit blog posts to your site. You can often get good content from others by offering to allow them to create links to their sites. Other bloggers and other businesses will jump at the opportunity to post on your blog if they will get something out of it. Others enjoy simply spreading the knowledge they have to others. Make sure that you look over content before it is posted. You do not want to risk others submitting content which will get your website banned or result in less people wanting to visit your site.

Hire Freelance Writers
You can always get fresh ideas by bringing in new talent. Look into hiring freelance writers from different sites around the internet or from forums. They can add content to your site and you will not have to pay a lot of money to get the content you are looking for. The great thing about hiring freelance writers is that they will be able to provide the kind of information you are looking for without having to do the research or work on your own. Hire based on writing skills and understanding of the kind of content you are looking for.

Revamp Your Look
Staying fresh is easiest when the look of your site is fresh. Make sure that you are changing the look of your blog often so that it will be as inviting as possible. Change everything from the background to the orientation of the material which is on the blog. The easier you make the blog to use and the more appealing the appearance is the more likely you are to attract more people to the blog. Pay attention to what other sites in your niche are using as a look. You can pick up ideas from these different sites, but pay attention not to copy them. If your site looks just like another, it will make your site look like a copycat and you will lose some of your credibility. Maintain a fresh look by staying ahead of the curve as much as possible.

Affiliate Marketing
Linking with other sites can also help your blog to remain fresh. Look for other sites in the same niche as yours and offer to create affiliate networks which pay one another for the traffic that you receive. The mutually beneficial agreement will help to bring in traffic to your site as well as to theirs. When you are linked with affiliates, you also have the opportunity to bring in advertisers with banners and other kinds of advertising schemes. Make sure you are not linked to anything which will offend your visitors or the visitors you get from other sites so traffic stays high.

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