February 21, 2011
List building is an important part of Internet marketing; however, many new marketers overlook this crucial step. Some simply do not understand how to go about it, while others doubt its importance altogether. Just ask any successful Internet marketer, and you will quickly learn how important an opt-in list is.
Sometimes, beginning Internet marketers confuse list building with collecting email addresses. The two are worlds apart. Anyone can collect email addresses and send out numerous emails, the bulk of which will be deleted or lost in the spam folder. However, when you build a list of prospects to which to send emails, you are building a list of prospects who are already interested in what you are selling.
This is why it is called list building. You are not simply collecting or gathering email addresses, but you are building a list of targeted prospects, which takes time. In order to get individuals to take the time to give you their email address so that you can send them marketing emails, you will probably have to give them something in return. In fact, this is one of the easiest ways to get people to consent to receiving marketing emails.
Many Internet marketers give away a free ecourse, ebook, or something along those lines as part of their list building techniques. Look at it this way; if they are on your website, they are most likely interested in the niche in which you are marketing. Give them something for free in exchange for their name and email address, and you will add a contact that is truly interested in what you are selling.
List building is about building relationships, not collecting email addresses. While you are building a list of prospects so that you can market to them through email, you must focus on building trust. You want your prospects to view you as an expert in your field, someone in whom they can believe. While you may send numerous emails without making a sale, build relationships while you are building your list and the sales will follow.
List building is something you may have to work on from time to time. Even when you have a large list, customers will come and go and so you never want to be unconcerned about building a list. Once you have a list of prospects to market to, you want to ensure that your emails will actually be opened and read. This is where the subject line comes in. Regardless of how powerful your message is, unread messages lose all of their power the moment the recipient pushes the delete button. Therefore, you must ensure that your email subject lines convince prospects to open and read your email.
If you are new at this, it may take some time and effort to write convincing subject lines. You can learn a lot just by browsing your own email inbox. Which subject lines convince you to click on the message, and which ones do you delete? Start noticing other subject lines, and use what you learn in your list building techniques.
Steve Duval is a Successful Internet Marketer Helping Others Learn the Skills required to Be Able To make Money Online steves6figureincome.com. To Find Out More About Steve and how he can help you stve-duval.com.