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February 23, 2011

Google Instant Search Offers Challenges to SEO Content

Ranking well with the search engines is something all businesses try to be cognizant of. It is the reason why SEO material is created for the main pages of a website as well as in all of the rest of the content which is added later on. The idea is to make sure that no matter what someone is looking for on the internet, they will be able to find the sites which are the most helpful to what they are looking for. The challenge is in making content which is friendly to the reader and to the search engines at the same time.

The new instant search from Google has created a new caveat that web owners have to pay attention to. The service from Google makes it possible for the search engine to offer suggestions of websites which might fit your need as you are typing in the keywords into the search window. The list is constantly updated based on what is being typed in. An educated guess by the system can cause a problem for the many websites looking to be found. The problem is how to make sure that your website will always be found in instant search.

Understanding the New Service
The new product from Google is something which they hope will offer users an easier time of surfing the internet by offering even faster results. By offering lists based on even a few letters, it is possible that users will be able to find useful content within seconds of the time that they get started. The hope is that the users will be able to return to the search engine even more because they find the new service even more useful. You will be able to find something like internet VoIP service without having to enter a long string keyword. It is something which will save time for the user, but create a challenge for websites.

Deciding on Keywords
Many websites have started to take a look at the kinds of keywords they are using with the content that they have. They wonder how they will be able to utilize keywords which will give them better rankings even when only a fraction of the keyword is used. It is important to remember that you should not try to use fractions of keywords in content as it will be caught by the spiders and could even cause your website to be ignored altogether. Rather you should pay attention to which keywords are being searched most often as this will likely change now with the new feature from Google.

Focusing on Content
It is a good idea to take a good look at the kind of content you are offering on your website to make sure you have the kind of information which will allow for better results with the instant search option on Google. Your content is what the spiders are looking for when they crawl the web. They are tending to avoid the sites which are geared more towards the search engine rather than the search engine users. Focus more on the kind of content which provides useful information to those interested in your company and what you have to offer. Remember you can include content which has to do with the industry you are in as well. Adding industry news to your site will only help to lend to the idea that you are an authority within your industry.

Learning the New Algorithms
The new ideals being looked for with Google is that they want to only feature websites which are produced in an organic manner. They advise all websites to focus on the kind of content which will be useful once the visitor lands on the site. They are paying attention to the kinds of analytics which suggest whether or not those who visit the site have found what they are looking for or not. If there is a high bounce rate for certain keywords on your site, they tend to send you less traffic as a result. Focus your attention on the keywords which tend to make sure that people are spending the right amount of time on your site.

Defining Your Website
It is a good idea to take a look at exactly what kind of content your website should have on it so that you can further define your message and the direction of your website. By defining your website, it is possible for more people to grasp the concept and for you to get a higher ranking with the search engines. Things like website organization and content will play heavily in the usefulness of your website to those who visit. Paying attention to these factors will help your site to be highly successful with Google instant search.

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from internet VoIP service to credit card processing. Whether it’s connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP phone service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.