March 18, 2011
So many women entrepreneurs come to me and ask still “I don’t know how to start up a fan page for my business or how else to promote myself on social media.” It is for this reason I am writing this article today…there are just too many of you out there still not familiar with what social media and social networking can do to jumpstart your business.
So, let me put it like this. If you go to in person networking events and strike up a conversation with someone there who most likely could be your target market, at some point you’re going to get to the point where you might ask them if you can follow up with them, meet for coffee, would they’d like to receive more information about your services, or, possibly on occasion, you could have them commit to becoming a client right then and there if they really connect with you and need what you have to offer right?
Picture the same scenario happening not in person but in a chat room, forum, fan page or between private messaging on one of your social sites. The same situation can happen if you structure your social networking in a way that invites that type of conversation and interaction. The key is though to have a system on what to say to whom and when.
Then how to follow up and continue those interactive conversations privately so the prospect gets to know you, sees what kind of advice you can bring to the table, you start establishing that trust until then they feel comfortable taking some kind of action with you.
This can take one or two messages back and forth or it can take multiple, the point is that you become consistent about your online communication efforts and you do it in a way that doesn’t take too much time, which means you’re organized and you have a system. My business as a Big Picture Business and Marketing Coach actually does quite well from my social networking and marketing online. I get an average of 2-3 prospects per week and I really don’t do that much at the moment to be honest. The people that I do end up communicating with personally on sites like Facebook are either all hot or warm prospects and by the time we get to the messaging stage (which is where I step into the system) they have already identified themselves as needing my expertise and assistance. This low level of time investment for me to gain this small number of prospects however also results in anywhere from $4,000-10,000 per month in revenue for me now. How would THAT help YOUR bottom line?
So, in the system you develop you need to make sure you’ve built in the right information to attract the right prospects, not just everyone; this takes some creative copywriting, you don’t just want to say ‘hello, let’s be friends’. I teach this in depth in my group coaching programs and private mentoring and keep in mind this is just ONE marketing strategy out of hundreds that you may want to consider; don’t discount everything else just because this happens to be free and easy to do from home.
So there is much more to this that I can share in one article but here is my 5 simple steps to social media start up success:
1. Outline Your Goals – what do you want to accomplish by communicating online? Do you want more customers? Do you want more exposure for your website? Do you want to sell products? Do you want to just be social?
2. Choose Your Sites – you don’t just want to get a profile on every social site out there, you should be somewhat strategic where you put your information and how you spend your time based on your overall goals.
3.Determine Your Strategy – this is more than just ok I’m going on to my sites 3 times a week for 30 min each, you need more than a strategy than that. You need to know what to say and how to reach MORE target prospects or people and how to build a following, get people to interact with you, etc.
4. Schedule Your Time – this is huge, so many people waste countless hours every week because they don’t have a strategy on what to do on social media, they aren’t focused and yet they don’t see the value in investing in learning more how to do this effectively but I think I’ve shown you above what could be possible for you if you paid more attention to this aspect of your marketing right?
5. Provide Consistent Interaction – you’ve got to be consistently out there, talking, typing, texting, blogging, commenting, messaging, posting, liking, following and more!
This marketing strategy doesn’t have to take a lot of time when you have a system.
A small team or at least one person to help you manage some of the front end communicating could provide you many leads for your business and pretty quickly at that. But trying to do this on your own I can tell you will be extremely time consuming and more difficult than you think to reach thousands each month which is what you want to build a bigger business.
(c) Copyright 2011 K. Sawa Marketing International. Katrina Sawa is an Award-Winning Author & Speaker who’s helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues & their personal life. Get her Free Entrepreneur’s Success Kit at www.JumpStartYourMarketing.com!