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April 8, 2011

Social SEO is Coming with Google Plus One – A SPN Exclusive Article

In this article you will find out about Google Plus One, the new social feature Google has added to it’s SERPs. You are probably familiar with the Facebook “Like” button and Googles’ +1 is a similar concept. The big difference is that Plus One will have a direct influence on the search results people see at Google. So let’s find out about the impact of Plus One on your SEO efforts.

Here’s the basic concept of the new social seo with plus one. If one of your friends or network members in +1 has searched on Google and then recommended something via the “+1-Button” You will see this in the search result pages. Google hopes to improve the results this way. You will be able to see which of the search results have been liked by your network and which ones haven’t.

You will start with every of your Gmail and Google Talk Contacts in your network on Plus One. But You will be able to import your Twitter and Facebook Followers. This way you can instantly use all of your social media contacts and insure that all your current social network connections will find Your +1 Likes and can also jump start your search engine listings by asking them to like you on +1 via the existing social networks.

Now let’s take a look at this statement from Matt Cutts from Google:
“The primary benefit is that search gets better. It gets better in the user interface immediately, and we’ll look at it as a potential signal to improve search quality as well. I find social search extremely useful, especially with the recent updates. This change continues the evolution of social search, and it’s a natural progression to improve the search experience.”

You see that sites that get a lot of recommendations via the Plus One feature will be considered more important and advance in the rankings. So even if you completely ignored social marketing up to this day and concentrated on a SEO approach to traffic you will have to go social now. Social SEO is coming and you better be ready to dominate your niche in Plus One.

The main focus will be to grow your Twitter and Facebook Networks in your niche to be ready to start Plus One with a huge network. But you can also start to add more related Gmail contacts. Use other Google products like sites, groups or docs to find people related to your niche. Then add them to your contacts. Since Google will not launch a complete social network (at least not now ) there will be no way of directly searching and adding members in Plus One.

Another instant preparation is to do a makeover of your Google profile. Once the Plus One System is in place your profile will be the page that people visit to find out more about a person that has recommended a site. Many people are not even aware they have a Google profile page when they start using a Google service. Spice up Your profile now to be ready when +1 starts. The system is first launched for the English market and will be available internationally later. But You can go to Google Labs Experimental Search and join as a beta tester right now.

You can find out more about the impacts of social seo on the authors Blog about Affiliate Niche Marketing.