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April 29, 2011

Video Marketing 5 Steps For Beginners

I have taken the time to write this article as a tool for beginners in the Video Marketing arena. This article is for newbies, and those who need some good solid tips on the do’s and don’ts of video marketing. Videos are a great way of promoting your online business product or service. They can be stored on your social networking sites such as Facebook, Twitter and MySpace, but don’t clutter your profiles on these sites with too many videos. This is a relatively inexpensive means of marketing to the massive.

If done properly it can get the message across very quickly and effectively. As the saying goes, “A picture is worth a 1000 words”.

Videos allow viewers to post comments and feedback to your video. This is a great way of accessing whether or not it’s being viewed favorably by your viewers. If the comments aren’t favorable, then simply take it down and replace it with another one. It is simply a trial and error process until you become proficient with it.

Probably the #1 video submission site for online business opportunities is YouTube and it is FREE. This site is the #3 most visited site on the internet. This way, your marketing efforts can reach millions very fast. A successful video is vital for increasing traffic to your website. However, one poorly made, that’s not very informative, won’t get you the results you are seeking.

How To Get Started – The first thing you must do before starting a video is prepare. You need to write out exactly what you want to communicate to your viewers. There is no point in making it up as you go because the quality will be less than desirable. It must be made clear what you are trying to communicate. Also, keep your videos short and to the point. Try to keep them to 5 minutes or less. Remember people attention span is not very long. Most people will not look at a video for more than 5 minutes unless the content is out of this world. Therefore, practice getting your point across quickly and effectively.

Set Your Goal – Your goal is to do a content filled video in less than 5 minutes. And, make sure the viewers know exactly what you are trying to communicate to them and there is no misunderstanding. If there is, than it would be worthless to you. Make sure you have put your web link at the end along with all you contact information.

Tools Needed – It’s very important that you have the proper equipment necessary to make a video. There is not need to spend a lot of money on these tools. A webcam and a microphone will suffice. If you don’t want to appear in your own video then use still pictures relating to your online business. You can Google images of your liking on the internet and use a voice over for them.

How To Brand Yourself – The video that is produced at the end of the day is what is going to brand you and your product or service. Successful branding is what is going to make people trust you and eventually purchase from you or join your business.

Keywords Are King – One last thing that many people overlook is picking your keywords. Your keywords and tags are as important as the video, as it is the keywords that will help people find your video. Therefore, do not rush in selecting them. I would actually recommend that you do some keyword research such as, using Google’s keyword/adwords guide.

In summary, a successful video I believe should be informative, entertaining and short, to the point.

Linda Credit is a mentor and coach for people who want to master the art of Video Marketing. To learn her step-by-step formula, visit her site at