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May 6, 2011

Don’t Drop the Ball with Your Google Ranking

For anyone who is anyone on the Internet, their Google ranking is of importance to them. So, what are you doing to improve or unfortunately diminish your Google ranking when you stop and think about it?

While this isn’t brain surgery, obtaining and maintaining a positive Google ranking can be tricky if you’re not careful.

The site engine looks out for a number of red flags when assigning rankings, so compile a list of what to do and what not to do in order to make your site’s ranking keep increasing and not declining.

Here are some no-no’s to avoid as you look to ascend the Google rankings:

First, it is never a good idea to put too much duplicate content on your Website, as this can lead to penalties or even a ban. Don’t copy and paste large volumes of text from your pages, and especially avoid violating copyright issues by grabbing content from other sites.

It is important to produce your own content and if you’re having someone write a large amount of text for you, make sure they’re not just cutting and pasting from another venue. This is especially true in that you do not utilize trademarked names of products produced by the competition in your keywords. Doing so not only causes headaches, but can also lead to lawsuits.

Secondly, having mentioned keywords, it is important to use keywords that relate only to your site, making sure not to repeat the same term over and over again. If you’re looking to drop in the Google rankings, spam every keyword possible and watch your status plummet.

Another no-no is to improperly use links in an effort to get more views to your site. Keep in mind that Google is not a big fan of things like link exchanging programs, paid link placement and other tactics to try and maneuver your current ranking. If you or someone tied to your Website puts together an artificial web of links, expect to pay the price for it in more ways than one.

Website owners can improve their Google page rankings by swapping text links with other related sites, and by being sure their Website is noted on key directories.

Another faux pas is having your site deliver a virus or Trojan around the Internet. The penalty for doing so is having Google delete you from their index in order to protect other Internet users.

The best line of protection here is to review any software you may be distributing to be sure it doesn’t have any issues; along with making sure your server is secure. The worst case scenario is that your server is not secure and can be hijacked by hackers who will pass along bad software in your name.

Now don’t get discouraged by reading this and thinking there is no true way to improve your Google ranking. The first step here is to find out if your web page has indeed been indexed by Google.

There is a good chance that the site’s Googlebots have indeed crawled your spot without your knowledge. In the case where one of Google’s spiders indexes your site, it will record a snapshot of each page and then place it in its cache.

The goal from the start is to have a clean and useful Website that will ascend and not descend when it comes to Google rankings.

Dave Thomas is an expert writer on voip phone systems based in San Diego, California. He writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as voip phones at Resource Nation.