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July 27, 2011

How to Set Up a Powerful Facebook Business Page

In the world of affiliate marketing Facebook is a powerhouse of marketing. Affiliate marketing is a type of business and by now you will be well aware that every business should really have a presence on Facebook as it provides so much in the way of opportunity. It’s a good place to build a community and it can also be a good source of traffic to your products. Let’s look at how to set up a powerful Facebook business page that will enable you to engage with your connections.

Plan Your Page – the first step is to create your page online. This needs to be planned so that it is preferably right the first time around. You’ll need to think about using a keyword as part of your page title. For example, if you sell health products then make this part of your business page title. This will then be something that can be useful for the search engines, both inside Facebook and outside of it in Google.

Use the Fields – there are plenty of areas to add words on the page, be sure to use them. Add your website link, description and what your company/business/page is all about. Add your website to the ‘About’ section so that people can find it easy to click through to you. Remember with all sales including affiliate marketing – you mustn’t spam – use your writing to build desire.

Add Photos – add your products in a variety of photo albums for easy viewing. Part of what people love about Facebook is being able to look at photos. Five of the photos will be shown randomly across the top of your Facebook business page. Ideally you should create a profile picture that communicates something about your business – i.e. what it does, it’s brand image and your website if you have one. It should ideally tie in with the brand image on your website or your blog.

Finding People to ‘Like’ Your Page – suggest your page to your friends on Facebook to get started. Add an icon through to your Facebook page from your website. Also post your Facebook page up on any other social sites that you use such as Twitter. If you use any marketing material such as business cards or email signatures, then add your page to those too. Even with affiliate marketing – operating under a business can have it’s benefits as you grow – you may decide to present yourself with a particular brand image. Once you have 25 people connected to your page, you will be able to sign up for a vanity URL on Facebook and select a URL for your Facebook page.

Use Your Page – post your blogs and other information that people may find interesting and relevant to your niche. Don’t do the sales spiel or you’ll lose some of your connections because it’s a version of spamming. Affiliate marketing should be the same as other marketing – i.e. all about building desire for a product. You should mention the benefits of your products.

Monitor Your Progress – the main goals of your Facebook page should be to grow your connections and to develop your interactions. You can measure how well you are doing by checking on the ‘insights’ link of your page. You will see several graphs detailing how well you are doing on these two fronts.

By following the above suggestions, you will be growing your affiliate marketing business in a way that will bring you more sales.

Andrew Holtom is an experienced and accomplished online marketer. Andrew enjoys introducing newcomers on how to successfully make money online. If you are looking for an easy way to get started with affiliate marketing, internet marketing or having an online business, then check where you can download a free 94 page guide to starting your own online business.