August 5, 2011
Several decades ago, the concept of a global network economy was just an idea made for TV shows and sci-fi films. Nevertheless, no one thought that globalization could take place as early as today. Although fiction films then were a little advance in terms of foretelling how future structures, products, cars, and clothing would look thirty to forty years into the future, they failed to predict the possibility of economic globalization; empires and kingdoms created by their pens never had a touch of either globalized market or network economy. Most speculative and sci-fi film writers never thought that by this year, communications would play a big role in the formation of network economy.
Network economy, as defined by experts, stems from a key attribute where products and services are created through social networks operating on a large scale, which is only possible through a platform that connects different economies from different places, markets and industries.
Indeed, as science fiction writers portrayed it in their films, flying cars and gaudy metal suits were not the ones responsible for bringing the globalization to reality. We all know that it all started on TV, especially when cable TV enabled us to see shows they aired on the other side of the world, and then with the Internet, when email systems and social networking sites replaced air mails and telegraphs that once connected us with people abroad.
Now, we have social networking platforms.
Nobody thought of bite-size contents as an efficient channel to connect people and businesses. No one predicted that this platform would create a network that would bond trades and transactions, exchange ideas and knowledge, share daily thoughts and deeper philosophies across the globe.
Social networking sites’ creators are always honest when asked about their principal reason behind the creation. These sites are just created to connect people, to bridge the length of communication exchanges and bridge people from different places, but never did they admit that it was solely invented to fulfill the needs of the market and to create a conduit that will tighten the gap between businesses and industries. In short, social networking sites were simply fashioned to create a network, perhaps to provide easier ways of blind dating, establishing relationships and forming small organizations.
But even before social networking sites made its way in the market, the simple yet more rigid platforms like blogs, emails, and independent websites pioneered the emergence of network economy. These were the times when receiving spam mails, traffic and hits, or blog comments from other countries seemed magical, for having connection with people from other countries was not yet that usual like how it is today.
Although Facebook came five years earlier than Twitter, the latter made a bigger impact on the entire global market. In 2009, Twitter introduced the most simple yet most effective network exchange that would soon change the face of the global market. Unlike other social media platforms, it was created to deliver bite-size and short messaging updates as opposed to traditional long information exchanges done by earlier social media sites like Facebook and MySpace.
Twitter Simplifies It All
Since Twitter delivers bite-size messages, information quantity rises and dissemination becomes faster, which allows people to influence directly other people. A year after its inception, Twitter reached its peak when Hollywood celebrities began using it as a primary medium to interact with their fans and supporters. It also paved the way for other people who are non-celebrities to use the platform for business promotions and advertising. Since then, marketers have included Twitter in their own marketing strategies. Expert marketers believe that the “real global network economy” started here.
The special thing about Twitter is it glamorized the concept of reciprocity. Ordinary people can now interact directly and realistically to influential people they idolized. The mutual exchange between two parties “the follower and the followed” has become possible, which is very impossible to what Facebook and other social media sites had to offer during its early years. Moreover, this reciprocity has strengthened relationships between businesses and trades from different corners of the globe, for it connected markets, businesses, and industries far beyond size, capabilities, and market position.
So what is next after Twitter? Is it an invisible platform that would allow us to communicate with semaphores and Morse codes? Well, just ask your favorite science fiction writer. You can tweet him, I guess.