Site   Web

August 12, 2011

How To Build Customer Loyalty Using Facebook

Customer loyalty is definitely one of the most essential things that your business can possess. If you have loyal customers, they will buy from you, they re going to say good things regarding your business and they’ll tell each one of their friends and family about you and your business.

How do you get to that point where everyone wants to help you succeed? Can there be a magic button for that? No, it is hard work. Here are a few things that you should do to get that customer loyalty using Facebook:

Interact with Your Clients Frequently

If you would like loyal customers, it is important for you to communicate with them. How do you do this on Facebook?

First, it is imperative that you have a fan page that’s open and available to everyone. Additionally you need to update your page continually and as you you receive questions or comments from your customers, it is important for you to respond. It is important for you to let people realize that there is a real person behind that cute logo.

You can establish groups in Facebook to interact with similar customer groups at one time. The more you communicate and connect with your customers, the more loyal they will become.

Post the Proper Type of Content on Your Facebook Page

It’s very important that you put the proper kind of content on your Facebook page. Your articles should contain details about your business that will benefit customers the most. Rather then writing just what is of interest to you and your business, write things that would be of interest and benefit to your visitors. Write information which will genuinely help them. Don’t think of “what’s in it for me” but think “what’s in it for you”.

Ask Your Customers for Feedback

Can you be sure what’s important to your visitors? Can you be sure the things they want? You need to ask them. When you write information on your Facebook page, ask for comments from people. Ask them how they feel about something that your business is doing. Ask them the things they wish to see your business do or what products would benefit them.

You might send out a survey to your groups or consider an event? You can send out invitations to events on Facebook. What a great way to keep in touch with your prospects and to understand the things they want and what they think.

Provide Your Customers a Top Quality Product

When all is said and done, you have to offer a quality product to your customers. Make certain that they know about all of the benefits of your product by putting everything regarding your product on your Facebook page. Give them good enough information to make a decision to purchase your product and not be disappointed.

Would you like to learn more about using Facebook to develop customer loyalty for your business? In that case, download my free Facebook Guide. Visit my website at