August 15, 2011
Facebook has been out for a few years now but marketers still are not quite sure the best way to market with Facebook. You can build a tremendous following using Facebook but there are things that you should and should not do while using Facebook to market your online business. I’ll go through a few of them in this article.
1. Content on Your Page
It is best to post regular content on your page. Your articles should reflect your personality because your messages are designed to keep you involved with your business clients.
One thing that you do not want to do is to continually send sales messages to your clients and you don’t want to spam them. You should build a rapport with your clients. Facebook is not the medium to sell directly to people.
2. Which Type of Page is Right for Your Business?
It is important for you to pick the correct page for the type of business that you have. In Facebook, you will find personal profiles and fan, group and community pages. There is a description about each page, so study the descriptions and pick the page that best suits your business. Each of these pages contain different features and restrictions thus you need to make the right decision early on.
If you have a personal Facebook account, don’t use this for your company. A personal account will limit the number of friends you have and in case you happen to violate the terms of service on your personal page, you may actually have your account terminated.
3. Determine Your Budget
Because Facebook has a great number of users, you should start small. Instead of spending a great deal of money on advertising, you can create viral campaigns and if you use your pages the right way, your clients could do the majority of the work for you.
Be mindful when using PPC on Facebook. You could spend thousands of dollars inside an hour. Set your spending limit small, like $10.00 or $15.00 daily. You should always test a small campaign to see whether it will make you money.
4. Have Your Photo on Your Pages
Having a professional photo taken of yourself for Facebook is a must. You need to look good and that’s what a professional can do for you.
What you do not want to do is to put a photo on your page that is casual or suggestive. That’s a definite no-no.
5. Be Personal With Your Information
Always respond personally to any comments and messages that you get. This is the way you connect with people on Facebook. Answering inquiries personally is what Facebook is all about.
Don’t be impersonal. If you want to be considered a powerful brand, you should connect with people on a personal level.
6. Furnish as Many Details on Yourself as Possible
Fill out everything you can on your bio pages along with your information pages. Make it easy for people to contact you and to also see who you really are.
Don’t let your information get stale. Keep all of your information up to date. People will notice that you are changing your information to keep it current and they’ll appreciate that. You should update your information at the very least once a month.
These are just some of the most common things that you should do to market your business properly on Facebook. It will take time for you to develop your client base, but when you do it right, your clients will appreciate that and they’ll spread the word about you and your business.
Do you want to learn more about using Facebook to develop customer loyalty for your business? If so, download my free Facebook Guide at: http://workonlinesuccess.com/Free-Reports/Facebooksqueezepage.html. Visit my website at http://workonlinesuccess.com