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September 14, 2011

My Top Six Link Building Strategies For Beginners

In this article I want to cover off back links, what they are, why you need them and how to get them. Now if your just starting out you’ll have heard of these but certainly I know for Sam & I when we first started out in internet marketing there’s so much info to take in, it blows your mind so I thought a brief explanation, beginners guide if you will might be handy, so here goes…

What are Links?

Broadly speaking Links are a ‘link’ between your site and another, so as an example you may find a site in the same niche as you links to you because you are not the same but complementary to one another – that’s the basics. You then get ‘one way links’ & ‘back links’- now stay with me on the detail here because One-Way links are also termed back links.

But the unique thing about one-way links is that they do not return a link to the website linking to them, in other words they are not reciprocal. One-way links convey a message to the search engines that the website is so interesting or useful that the other websites had to tell people about it. One way links are the preferred back link for any website owner, so hold onto the concept as we move on.

How Do You Get a One-Way Link?

One way links are achieved is when your website is deemed to have great information and unique content that other websites believe is worthy enough to be referenced by them and shared elsewhere – hope that’s clear and everyone understands it.

Bear in mind also a website will naturally link to another that has content that will consolidate its own site standing. Here are just a few ways you may be able to get or acquire a one-way link status. They are:

Top Tips for Obtaining Back Links

1. Submitting your site to the major online search engine directories such as Yahoo! and When you have your link in these websites, your site value will automatically increase.

2. Submit articles to articles directories. There are so many article directories you can submit your article to which will provide you with a back link to your website. Again, as I’ve commented before, if you are submitting manually, still stick to the key directories – that’s where the traffic and ultimately the links will come from.

You can be sure that if it contains quality content someone will click and link back to you. Also bear in mind that by submitting your articles many other website owners looking for quality content will have your article syndicated to them by the directories and in turn your resource box will contain your links back to your website. So, over time you could quite easily have a number of sites featuring your material all linking back to you. This is the power of article marketing.

3. Another way to get one-way links is to search for industry specific search directories and submit your websites to them. There are search directories that are tailored for specific industries e.g. Travel. Getting listed on these directories may be free or at a fee, so you’ll have to decide the worth if you need to pay for it.

4. Create e-books and short reports. When you create e-books and short reports, these can be given away free on the Internet through your website or other avenues. If the e-book has high quality information within it (e.g. Quick hints and tips), you can attract a lot of one-way links over time. You also have the opportunity of a really good report possibly going viral – being passed on to others, friends etc. To achieve that objective, you should include your website on the pages of the e-book or report and embed links within the text.

5. Use videos. Video is a great way to get one-way links to your site. A good video will move around very fast over the Internet. Many Website owners often take an already created video and embed it in their own site to add content and improve the overall design and look.

6. If you have a website that is good and you are confident that it will appeal to other website owners in a similar niche as yours, you can approach them and ask to have your link included on their site. However, the reason why this method should not always be relied on is that more times than not they will demand a reciprocal link. Now this can be ok but unfortunately human nature being what it is people don’t always keep their promises, so just a heads up there.

Top Tip – Also search engines, especially Google, frown on sites with too many reciprocal links. Therefore, although back links are good, if the basis of the link is always reciprocal, it might not achieve the desired result and can actually damage your rankings if you are not careful.

Hope this information helps to get you started with your own link building strategies. It’s important for your online success so don’t sweat it. Do a bit at a time and slowly but surely it will build.

Toby Russell offers tried and tested methods to help you succeed on line. Find out how to generate highly targeted traffic to your own Internet Marketing business with his popular 94 page Free Special Report, “The Secrets to Starting your Own Internet Business Today” available at =>