Producing A Marketing Campaign That Works With Google

Oftentimes when marketing with articles, it’s easy to get the impression that you need to do something tricky or fancy to make your marketing efforts “work”.

In actual fact, getting a higher website ranking and the accompanying upsurge in visitors is really very simple:

1 – First, you have to focus on your website or blog.

Fill your site with lots of really interesting and helpful information for your viewers. It’s a great idea to have a website that is loaded with valuable content and that is updated with new information regularly.

Your first task is to make a website that is really pleasing to your viewers. If your viewers are happy, then Google will be too. Google’s goal is to please its search customers, so if its customers (who are also your viewers) are happy with what they find at your website, then Google is going to be delighted as well.

2 – Once you have produced a fantastic website you start to think about marketing it.

In the same way that a brick and mortar store has to market itself to attract customers, so you must also market your website.

Don’t forget that both you and Google have the same agenda – you want to please your customers and Google wants to please its customers. By delivering value to your customers via the content on your website, search engines will understand the value of your website and rank it accordingly.

It would be easy for you to get the impression from other website owners that Google and the other search engines are their enemy, something they feel they need to outwit and is a little scary. This is just not true – just like a travel agency can be an ally to a hotel that it refers to, so The search engines can and will be an ally to your website.

Within the world of search engines and website marketing, the main language is links. The links that are going to your website tell Google a lot about the topic and value of your website.

A link serves at least two main purposes on the internet:

* It’s a kind of transportation. By clicking on a link on one web page, you are “transported” to another web page.

* It communicates information to Google and the other search engines about your website’s topic and value.

It is possible for you to affect where your website sits in a search engine’s rankings by how consistently you market your website and the quality of the information on it.

Submitting articles is a fantastic way to promote your website. It achieves these goals:

1 – Marketing with articles builds good quality links to your website. Niche specific publishers are always on the lookout for good quality, relevant content, so there is a good chance that your article will be published on a site that is on a topic related to your own website.

Keyword terms can be utilised in your resource box to create the link back to your website. The words that form a link are called “anchor text”, and they also help Google and the other search engines to understand how to rank your website and what it is all about.

2 – Article marketing gets the word out about your website and drives traffic to it to it. Ezines and other websites can republish your articles. People who see you article either in an ezine or on a website simply click the link in your resource box and be taken to your site.

3 – Article Marketing grows client confidence. As soon as a potential customer of yours reads a well-written and very knowledgeable article they will think, “Do you know what, this person really does know what he is talking about, I am sure they can give me more excellent advice”. The more confidence that prospect has in you, the more likely that he will become a customer of yours.

The articles that you produce with article marketing are referred to as ‘free reprint articles’, this is because publishers are able to republish them online without any charge. The author benefits from the process through the 3 items above. The vehicle for receiving these benefits comes via the author resource box, which usually will include a link to your website, a brief description about you and your company and a good reason for the reader to visit your homepage.

Your Homework:

* Start creating articles that teach your readers something they need to know.

* Create a well thought through resource box designed to inspire readers to click the link to your site.

* Start submitting articles to publishers on the internet and article directories.

Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites, and he wants to help you do the same – grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website … including yours! Go now to – some people have used the same information to boost their traffic by up to 600%!

About the author


Steve Shaw

Steve Shaw is the founder of, the content creation, management and distribution platform that helps your business grow traffic, build engagement, and ‘Be Everywhere.’ Get your copy of his Be Everywhere online marketing blueprint, and find out how to create your own Google-friendly authority site that will stand the test of time and come to dominate its niche -


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