October 28, 2011
Yippee! Open Source Software! We love it!
Really? I’m not a tech guy nor do I play one on TV, but all the hype about how WordPress and other similar stuff makes your life easy is overestimated, at best. My latest escapade into herding cats is trying to manage the zillion plug-ins I have running on my site by myself. Kill me now, but outsourcing is for me.
I’ve developed a website that has plug-ins, those little bolt on attachments all created by various authors and revised at different times, coming out of the wood work! I have plug-ins for…
* affiliate ad postings
* similar blog posts
* social media icons
* form generation
* spam avoidance
That’s just to list a few. As you in the web development world laugh at me now, you already know what this does to speed of my web page. No worries! I can resolve that as well with…
They all work together and are as much on the same page as the Hatfields and the McCoys, fighting for domination on my site server! Hey web developers, look at this…
GIVE US BACK FRONT PAGE!
Give me software that isn’t unlimited in options and the chance for mistakes and the white paint that Daddy told his little boy found its way onto his hairline would have never figuratively shown up in the first place.
Hire What You Aren’t an Expert At
This whole ordeal made me figure out that my cat herding is a foolish activity. I’m good at assisting companies with their sales, getting natural traffic to small business websites, at making cool videos for service firms, and creating LinkedIn profiles that draw attention. I am a mess at web coding, design, and solving technology. And to be honest, even the stuff I am fairly good at, like writing my own copy, can use work and takes me too freaking long to do!
A cloud descends upon me as I figure out the answer:
OUTSOURCE ALL THE STUFF I CAN NOT DO VERY, VERY WELL!
Have you come to this realization yet? Keep doing what you’re doing do it yourself DIY guy, and you will when you figure out the kid whose diapers you changed yesterday can kick your a&$ and steal your lunch money today, and you didn’t even notice that growth trend.
Need help creatively marketing your business image on YouTube? Find somebody who knows the process who can help with the video creation, editing and placement (Hey, I know one). Can’t ever find time to get those social media profiles doing anything but taking up space? Find a gal or guy who is immersed in that stuff and get ‘er done. You understand.
So now, I am actively getting bids on copy writing, new site design using a custom WordPress theme that has all the stuff that I plug-in to it now (like little acupuncture needles I tell ya), logo and ad design, and I’ll think of a bunch more before it’s all said and done.
Now I just need to get back to rewiring my attic without any electrical training. It will save me money. I promise.
SO WHAT ARE YOU DOING FOR YOUR SMALL BUSINESS THAT YOU SHOULDN’T BE DOING? TELL ME ABOUT YOUR PLUGIN PROBLEMS.
Why did Inc.com seek expert opinion from Karl Walinskas on the greatest use of Skype for Small Business? Because he provides first-class Video Marketing for small business owners using Skype Video Interviews. Karl also assists white collar professionals leverage LinkedIn for business and put business growth on legal steroids via Virtual Mastermind groups. He owns Smart Company Growth and has been published on business growth and communications in magazines and top blogs for the past decade, and is author of Getting Connected Through Exceptional Leadership.