Search Engine Marketing (SEM)

Small Businesses and Local Search Marketing

localsearchThere is competition in every industry today and small businesses are fighting one another to keep from being eaten up by the giants. Visibility is everything and never before has ‘out of sight, out of mind’ been more applicable. Local search marketing is a digital marketing strategy that helps improve the visibility of your business.

People, while doing online searches, may assume you don’t exist, because a lot of times they use different keywords to search for the same thing. It is rare that people look for information by directly typing the company name into the search engines; they usually do so by typing the location, or the service, or the feature.

Local search marketing helps people reach your business when they search for related terms, not just the name of your company. It involves having your company registered on various local search engines. However, just registering is not enough. All your details need to be filled in correctly, along with descriptions, keywords, links and maps. Many sites personally make a phone call to check the authenticity of your company before they register you. This phone call ensures that you are listed on their site and thus increases the visibility of your website.

For small businesses local search marketing plays an even more important role. Rarely are there budgets for large scale advertising, and yet it is essential to get the word out about your business. Most of your potential clients are looking for what you offer by searching online. Your company needs to organically be filtered into their searches whether they are searching for you by product or location. The world wide web has revolutionized the way business is conducted nowadays, and online visibility has become critical for the success of your business.

You will surprised by the amount of footfalls local search marketing can organically lead towards your site. A lot of small businesses are unaware of these tools and hence lose out on the many advantages of it. This kind of digital marketing is extremely essential for small businesses and cannot and should not be overlooked. Google is a very important aspect of local search marketing. There are many ways to help you turn up on the front page of Google search results. You need a very strong web presence to help you do this, not only on your own website but also on other search engines, on local search groups and on listings websites. The constancy and accuracy of your information helps your company legitimize itself as a reliable and recognized institution, irrespective of size.

Digital marketing strategies form a large part of marketing plans, especially for smaller businesses. No longer do people flip through yellow pages when they can find what they’re looking for with the simple click of a button. Local search marketing puts on you the map; literally and otherwise.

Ajay Prasad is founder of Global Marketing Resources, LLC, which runs a number of e-commerce websites under its umbrella. Ajay’s functional expertise includes website strategy, marketing management, business development, consumer research marketing analysis and strategic planning. Local Search HQ is a Local Search Engine Marketing company that aims to develop an overall Web Marketing and Local Search Marketing solution for small local businesses.

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Ajay Prasad


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  • Most of the small companies are still blissfully ignorant of Local Search Marketing influence on customer choice of products/services. This should help them know that you can no longer ignore it.

  • This is great advice for Small Business Owners. You are right, customers are not flipping through Yellow Pages, rather they are searching on their smartphone and ready to buy!! So it’s important to be where they are looking!

  • I gave a presentation two weeks ago on search engine optimization for small local businesses. This is a good article and I wish Ajay Prasad had expanded on this subject more.

  • That is true that local listing is very important for small business, with local listing one can get lots of business opportunities if its done properly. So make sure you list in the right category and at right place, add as much information as you can.

  • Hi! I do think that Search Engine Optimization and Conversion Tracking are different things, but they are both result of the work of a Search Engine Marketer! Good Scenario,SEO is always important although the consideration of the cycles depends on the Business… Greetings!

  • Ajay Prasad Your website is so good. I’m impressed by the details that you have on this blog.