Do you want to know how your website compares to the big players in your industry? Do you want to learn how to compete with these sites? This month, SEO analysis provider SEOprofiler.com has published a list of the websites with the most backlinks in November 2011.
Comparing the backlinks of these websites with your own backlinks can help you to improve the position of your website. The necessary three steps are explained below.
Backlinks are the cornerstone of successful search engine optimization. The more high quality backlinks a web page has, the higher it will rank in the search results of Google, Yahoo and Bing.
Which Websites Do Have the Most Backlinks?
The published backlink statistics are grouped by country and the top 10 websites in the USA come as no surprise: Facebook and Twitter lead the group, followed by WordPress, YouTube, Google, Google Maps, Wikipedia, Digg, Amazon and Flickr.
All of these websites are major players in their category and it’s no wonder that many websites link to them. The websites with more backlinks in other countries often show unexpected results.
For example, Orkut.com.br is in position 2 in Brazil and the website of a company from the chemical industry comes in position 4. The website with the most links in Israel is a news site and the second most linked website in Poland is a website statistics provider.
The top 100 websites with the most backlinks are available for 34 different countries on the website. The top lists are sorted by number of unique backlinks by Link Influence Score. The Link Influence Score shows the impact of links from the domain on the search engine rankings of other web pages.
The higher the Link Influence Score, the more valuable the link from that website for other websites. In other words, 10 links from websites with a high Link Influence Score have a higher impact on the Google rankings of your website than 100 links from websites with a very low Link Influence Score.
How to Improve the Backlinks of Your Own Website
It’s nice to know that other websites have thousands of backlinks. However, this won’t help your website much. If your website does not belong to the big players that dominate the press then it is much more difficult to get good backlinks.
Fortunately, it’s not only the amount of backlinks that makes the difference. It is also important to get the right backlinks. If you manage to get the right kind of backlinks to your site, you can outrank other pages in the search results, even if they have many more backlinks than your site.
Step 1: Check the Number of Backlinks That Point to Your Website
The first step to improve your backlinks is to get an overview of the current links that point to your website. To get an overview of the backlinks that point to your website, search for “link:yourdomain.com” on Google and Yahoo (remove the quotation marks, replace yourdomain.com with your own domain and make sure that there is no space in the search query).
Google and Yahoo will show you some of the links that point to your website as well as the total number of links that they found for your site. In general, Yahoo shows many more backlinks than Google. Google has confirmed that they show only a small selection of the backlinks to make sure that you don’t reverse-engineer the rankings of a site by analyzing the backlinks. That Google statement confirms how important backlinks are.
You can also search for your backlinks on SEOprofiler.com. Go to their home page and enter the URL of your website in the search box. For most domains, you will get many more results than Google will show you.
Compare the total number of backlinks with the number of backlinks of the websites that currently have top rankings for your keywords. That will give you an idea of how difficult it will be to get high rankings for these keywords.
Step 2: Check the Anchor Texts of the Links That Point to Your Website
The anchor text of a link is the text that composes a link to another web page. The anchor texts that are used in the links to your website have a major impact on the position of your web pages on Google. If many other websites link to your site with the anchor text “green widgets” then it is likely that Google will show your website on the first result page for the search term “green widgets.”
To check the anchor texts that point to your website, visit the pages that Google and Yahoo show for a link: query and search for the link to your site. If you searched for your domain on Soporiferous, you will automatically see the most popular anchor texts of links that point to your website in a table with a chart.
If the most popular anchor texts of your website do not contain your targeted keywords, you should work on the links. For example, contact the webmasters of the websites that link to your site and ask them to change the anchor text. You can do this manually or you can use the tools in Soporiferous to do this more quickly.
Step 3: Check the Linked Pages of Your Website
The pages of your website that have the most backlinks are the pages of your site that get the highest rankings on Google, Yahoo and Bing. The home pages usually is the most linked page of most websites.
To find the most linked pages of your website, analyze the pages that Google and Yahoo show for a backlink search and follow their links.
Alternatively, you can view the most linked pages of your website on the result page on SEOprofiler. Their result page shows the most linked pages of your site as well as the percentage of links that go to the different pages on your site.
If the most linked page of your website is not your home page, you have a good indicator of what content on your website other people find interesting.
Optimizing the backlinks of your website is the most important thing that you have to do to improve the position of your web pages on Google, Yahoo and Bing. Unfortunately, it is also one of the most tedious tasks.
If you use link analysis and link building tools then you can find the best links for your website more quickly. Focus on the right kind of links and you will achieve great results in less time. For that reason, it often makes sense to invest in professional link building tools if you want to invest your time and money wisely.
Johannes Selbach is CEO of Axandra, the company behind iBusinessPromoter.com, one of the most popular SEO software tools. Axandra continually improves IBP to make sure that you get tools that work with the latest ranking algorithms of Google, Yahoo and Bing.