November 28, 2011
Since you started your website, you’ve probably noticed that there is a continual quest to get a high ranking in Google and the other search engines.
The reason why a high ranking is so sought after is the resultant traffic that accompanies being listed at the top of Google’s results lists. Google is the biggest referral source on the planet. It can send you more referrals than any human being can. It’s open 24 hours a day, 7 days a week, and whenever a person has a question, his first step will usually be to “Google” it to find the answer.
If you can get your website to be #1 in the rankings when people search for topics related to your niche, then your website can get around 8.5 times more search engine referrals than the website in the #5 spot.
That’s a substantial difference – you can see why website owners are panting after the #1 spot!
A website owner presented an interesting question to me the other day. He had been doing article submissions consistently for a while. His website was ranked very high for his keyword terms, but yet he still wasn’t receiving the massive amount of traffic that he was expecting. He wondered what was wrong. Why did the high ranking not result in a ton of traffic?
Let’s think about this for a minute. Each phrase that a person types into Google (or any other search engine) is called a “search term.” From the website owner’s perspective, it’s called a “keyword term.”
If you have a lot of people searching for a particular term, then the keyword is in high demand. If you can rank highly for that term, then you can see a huge traffic increase. That is a keyword phrase with a big potential payoff.
If, on the other hand, there are not that many people searching for that phrase, then even if you rank high for that term, you won’t see a dramatic impact on your website’s traffic. You can be ranked high, even #1, for a keyword phrase, but it won’t necessarily translate into a traffic breakthrough because the demand for that phrase is not very high.
What does this mean for you as you’re starting to use article marketing to market your website?
You need to do keyword research. Look at the demand that a particular phrase has (how many people are searching for that term each month) and compare it to the supply – the supply is the number of websites that are competing for that term.
Ideally, you would be looking for a keyword term that has high demand and relatively low supply – that would mean that with a little effort, you could rise to the top of the rankings for that term, and you would see a dramatic change in the number of website visitors you receive.
If you’re in a competitive niche that already has lots of competition, this might not be an option for you. You might have to work harder to get to the top of the rankings for your keyword terms. That’s okay, as long as the demand for the term is still high. When you rise up in the rankings, you will see your traffic grow too.
You could also choose to target a keyphrase that had a lower demand (fewer people searching for it), but also low competition. You could have a relatively easy time getting to the top of the rankings for that term. One thing to keep in mind though is that the benefit will be in proportion to the popularity of the term. If there are not that many people searching for the term, then being ranked #1 can only get you as much traffic as there are searchers for that term.
I hope this explains why you can have a high search engine ranking and not see a big boost in traffic. The traffic you receive is dependent on how “in demand” that term is – how many people are searching for it. Do your keyword research on the front end of your article marketing campaign, and you can decide which keywords are worth your effort to pursue.
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