Linking Strategies

Top 5 Link Building Strategies for Your Site

The best Search Engine Optimization (SEO) experts can guide and assist you in link building strategies that will increase your website’s visibility on the internet. The following categories of backlinks give an excellent overview of the wide variety of options available for improving your site’s SEO ranking.

Links from Multiple Domains

While your link building strategies should focus on volume, your plan should not be to get most links from a single site. Instead,
work towards just a few links from many sites for best results.

As search engines rank sites, they consider how relevant the content is to the keywords and search terms. When you get links from multiple domains, you demonstrate that many sources find your content useful.

This is critically important when you develop additional backlinks from authoritative domains.

Deep (Ingrained) Links

Instead of directing links to your site’s main page, use links directly to specific pages of content or images. These are known
as deep or ingrained links, and they show that you have important information throughout your site, not just isolated on the home

Using deep or ingrained links adds to your ability to use important keywords for greater ranking in search engine results. You can spread these words throughout your site as appropriate, which will ensure a user-friendly overall appearance.

Links to Local Sites

If your link building strategies don’t include neighboring customers, you are missing out on a large opportunity. It is exciting to develop international backlinks, but it is the locals that will keep you in business.

Obtaining authoritative links from local sources is far easier than from nationwide or internationally renowned experts. Nearby
specialists enjoy building their communities by working with neighboring businesses. SEO rankings will climb when you include
local authorities such as the Chamber of Commerce or the Better Business Bureau for your state. Consider local organizations,
libraries, museums, and similar sites as well as your local government agencies. Directories like and are also excellent options. You might have to pay a fee for the service, but this tends to be very low. Some of
those you approach will jump at the chance for a quid pro quo linking relationship.

Links to Authoritative Domains

Sites classified as authoritative on a subject are those that offer expertise in a given industry or specific field. For example, has extensive, reliable, and accurate information on events relevant to New York. Its strong reputation as a source of specialized knowledge lends it authority on New York news.

Link building strategies that include government and university websites lead to high ratings, as these are accepted as authorities on their subject matter. They can be easily recognized by their .gov and .edu domains, for example IRS and California State University.

Authoritative domain links lead visitors to extensive amounts of quality, well researched information, and they often contain
additional links that lead to good sources for further exploration.

Linking through Anchor Text

The strongest and most popular tool available today is linking through anchor text. For best SEO ranking results, be sure to make this part of your link building strategies.

They work by turning your text into hyperlinks, so as readers go along, they can click on an interesting keyword. The link directs them to the page you specify, which makes your keywords even stronger, improving your site’s ultimate ranking.

Grow Your Rankings with an SEO Expert Today

Higher rankings mean higher traffic to your site, which results in more business for you. Don’t delay in designing and implementing your link building strategies. Begin with the five ideas listed here, and consider a professional SEO expert for
even greater success.

For more information, visit The Personal Blog of Kiesha Joseph. Kiesha Joseph – SEO Content Marketing.

About the author


Kiesha Joseph


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  • Hi, I enjoyed this link building strategies article. I’m currently working the SEO strategies for a number of Automotive clients and very much appreciated quality articles such as these to build my knowlege.

    Thanks a lot.


  • Thanks for sharing, you are absolutely right. Links form different domain contain lot of value and search engines consider as different votes for a website.

  • Thanks for the timely information on link building. I am building a new site which deals mainly with Small Business and with your special guides, I am sure to succeed in no distant time in getting authority back links to my site.
    Keep up the nice job.

  • Great link building tips, and I couldn’t agree more (especially about using the correct anchor text and getting links from multiple domain names). Every beginning webmaster should read this article, it would save them from making a lot of mistakes 🙂

  • These all techniques are nice. Especially you talk about Linking through Anchor Text that is the nice technique which we use for link building. But one thing I add your strategy is link wheels. A link wheels is the good way to use for making link building. Thanks sharing for good post

  • Great ideas! I will be implementing links within the text of our site thanks to your advice! Thank you for such a detailed article.

  • Thanks it’s good to see that we are doing things right. Our main focus is now toward our sub-pages. This tactic is improving our rankings and keeps the stats kinda of level. when all the hits are to your index I’m sure google is noticing too

  • I’m referring to the section “Linking through Anchor Text”.

    Perhaps I just don’t understand it, but your article says: “turn your text into hyperlinks, so as readers go along, they can click on an interesting keyword and the link directs them to the page you specify”.

    This speaks of outgoing links, but incoming links are the ones we all need, right?

  • Thanks for the good writeup. It in truth was a amusement account it. Look complex to more introduced agreeable from you! However, how could we be in contact?
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