February 3, 2012
The best Search Engine Optimization (SEO) experts can guide and assist you in link building strategies that will increase your website’s visibility on the internet. The following categories of backlinks give an excellent overview of the wide variety of options available for improving your site’s SEO ranking.
Links from Multiple Domains
While your link building strategies should focus on volume, your plan should not be to get most links from a single site. Instead,
work towards just a few links from many sites for best results.
As search engines rank sites, they consider how relevant the content is to the keywords and search terms. When you get links from multiple domains, you demonstrate that many sources find your content useful.
This is critically important when you develop additional backlinks from authoritative domains.
Deep (Ingrained) Links
Instead of directing links to your site’s main page, use links directly to specific pages of content or images. These are known
as deep or ingrained links, and they show that you have important information throughout your site, not just isolated on the home
Using deep or ingrained links adds to your ability to use important keywords for greater ranking in search engine results. You can spread these words throughout your site as appropriate, which will ensure a user-friendly overall appearance.
Links to Local Sites
If your link building strategies don’t include neighboring customers, you are missing out on a large opportunity. It is exciting to develop international backlinks, but it is the locals that will keep you in business.
Obtaining authoritative links from local sources is far easier than from nationwide or internationally renowned experts. Nearby
specialists enjoy building their communities by working with neighboring businesses. SEO rankings will climb when you include
local authorities such as the Chamber of Commerce or the Better Business Bureau for your state. Consider local organizations,
libraries, museums, and similar sites as well as your local government agencies. Directories like yellowpages.com and superpages.com are also excellent options. You might have to pay a fee for the service, but this tends to be very low. Some of
those you approach will jump at the chance for a quid pro quo linking relationship.
Links to Authoritative Domains
Sites classified as authoritative on a subject are those that offer expertise in a given industry or specific field. For example, nytimes.com has extensive, reliable, and accurate information on events relevant to New York. Its strong reputation as a source of specialized knowledge lends it authority on New York news.
Link building strategies that include government and university websites lead to high ratings, as these are accepted as authorities on their subject matter. They can be easily recognized by their .gov and .edu domains, for example IRS and California State University.
Authoritative domain links lead visitors to extensive amounts of quality, well researched information, and they often contain
additional links that lead to good sources for further exploration.
Linking through Anchor Text
The strongest and most popular tool available today is linking through anchor text. For best SEO ranking results, be sure to make this part of your link building strategies.
They work by turning your text into hyperlinks, so as readers go along, they can click on an interesting keyword. The link directs them to the page you specify, which makes your keywords even stronger, improving your site’s ultimate ranking.
Grow Your Rankings with an SEO Expert Today
Higher rankings mean higher traffic to your site, which results in more business for you. Don’t delay in designing and implementing your link building strategies. Begin with the five ideas listed here, and consider a professional SEO expert for
even greater success.